Conduit Digital understands how hard it is to stay on top of the latest trends and changes in digital marketing. With such a fast-paced, ever-changing landscape, it is more important than ever before to have a trusted digital partner who will not only employ cutting edge tactics and solutions but will help better educate your agency and your clients. Our CEO Tim Burke, Director of Client Experience Tim C. Burke, Director of Ad-Ops Rob Burke, PPC Manager Mike Gibson, and AT Manager Whitney Hoydis sat down to discuss the ways your agency can stay up to date and what to look for in a digital partner.
Feed Your Head
If you are an ad agency owner or run a digital agency, you know how important it is to keep up with your clients, their vertical, and the digital marketing agency as a whole. We are constantly looking for ways to feed our heads to make sure we are knowledgeable enough to help you are your clients. Importantly, this is not an age thing. No matter your age, you should and can constantly be looking for ways to stay up to date and remain knowledgeable in the space. Subscribing to daily blogs, vlogs, podcasts, and depending on the experts in the field is so important in this industry. To grow in this space is to keep abreast of what is going on.
How We Do It
Conduit Digital’s team is constantly looking for ways to feed our heads and nourish our noggins. One of the ways we accomplish this is by starting the day off with an industry-relevant podcast. For example, our Director of Ad-Ops Rob Burke listens to Gary Vee’s podcast every morning as a high-energy way of starting the day and staying informed. Gary Vee’s podcast is a great example of a podcast that focuses on the end user’s attention within the digital marketing industry. In fact, Conduit Digital had the honor of being featured on Gary Vee’s podcast following his exclusive visit to our headquarters!
Set Your Agency Up For Success
The best thing your agency can do is to set yourself up for success. Doing your due diligence of staying up to industry news empowers your agency to continue to deliver results for your clients. It helps to build trust and allow your clients to fully understand their campaigns and the industry. Subscribing to emails and newsletters, visiting websites and jumping on webinars will benefit your agency greatly. Dedicate around an hour of your day to cover emerging industry trends and continuing education.
Seeing how the leaders in the space are innovating and doing things differently will enable you to take these tips and utilize them in your agency. It helps you to not only keep up to date on trends but to think differently about marketing. Being able to present complicated digital marketing tactics in a way that is easy for the client to digest is crucial to having good communication. Being able to make your clients understand exactly what they are purchasing helps to fix that communication problem.
Have The Macro Down
In order to deliver real results for your clients, you have to have the macro of digital marketing down. In other words, you have to know how products work together and recommend the best strategies and solutions. Once you understand how everything relates together, then you can start to dive deep into each product and understand them better on a micro-level.
Understanding how many offerings there are, whether it is over-the-top-television, pre-roll, youtube, social, there are different benefits to running different products for your vertical. That is where agencies should put their focus.
Have A Trusted Partnership
While your agency focuses on digital trends at the macro level, it is important to have a trusted digital partner who understands the micro-level. Digital products are constantly changing. Even staying up to date on OTT alone can be a full-time job. Knowing when to enter certain spaces, staying up to trends, and being able to understand the micro-level will help your agency partnership thrive. Focus on maximizing immediate opportunities. Tried and tested product offerings create results for a reason: they work!
Innovation lets us know what is possible. A trusted partner delivers what is probable. As Google Premier Partners, we get regular updates, data, and beta programs from Google. How you use that knowledge and access can present the most opportunities for your clients. Ask those questions to your digital partners and dig deeper to fully understand your product offering.
How We Feed Our Head
Our digital drivers are constantly looking for ways to feed our heads with the latest news and trends in the industry. Here are our Top 10 go-to ways to feed your head:
The CMO Podcast is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO.
Always a great place for business professionals, LinkedIn provides excellent insights and trends in their blogs and content.
Moz has unbelievable content for any level of SEO. No matter if you are a beginner or expert, they have the content you need.
Google Discover brings you a roundup of all of the content indexed by Google on the internet. No matter what you are looking for, you’ll find it here.
AdWeek is a great way to stay up to date on the digital landscape. Did you hear our parent company Traffic Builders was named the 21st fastest-growing agency in the world by AdWeek?
The Digital Marketing Podcast
The Digital Marketing Podcast covers everything from SEO technology to social platforms to process-based platforms.
As a premier publication, eMarketer is a great way to keep up with trends and data in the industry.
There are subreddits (communities) for nearly anything in the digital space. Not only do you get to interact with your peers, you can stay up to date on the latest trends.
Gary Vee provides so much great insight into the digital marketing space. Listen to his visit to Conduit Digital’s headquarters!
There are a lot of great blogs out there for digital marketers. Some of our favorites include blogs from WP Engine, flywheel, elegant themes, Hendrickson, and more!
When you are not staying up to date on the latest products, trends, and offerings, your clients are at risk of going elsewhere. Only by feeding your head on a macro level trusting your digital partner on the micro level, can you reduce your risk and provide your clients with a full-funnel solution.
Using this method has enabled Conduit Digital to eliminate risk and decrease client churn! For more on Staying Up To Date On Industry News and Trends, as well as tips on surviving your biggest agency pain points in 2020, download the Agency Survival Guide today!