Conduit Blog
The Importance of Ad Retargeting
Retargeting is a strategy that nearly every successful programmatic marketing campaign needs to be utilizing. Since it’s uncommon for users to visit a website for the first time and convert immediately, retargeting becomes a highly valuable, cost-effective way to...
What is OTT Advertising? – Conquering Ad Space For TV’s Biggest Rival
OTT Advertising is an internet-based, non-skippable, immersive, video-on-demand content format that allows advertisers to engage with a unique audience that is committed to the content it is consuming. OTT stands for...
Agency Pain Points: Offering A Complete Digital Solution
Conduit Digital offers a complete digital solution for our clients, believing it is the best way to help them achieve success in their ROI and marketing goals. When talking about a complete solution, it starts with marketing. Regardless of...
How to Successfully Execute Medically Sensitive Programmatic Campaigns Within HIPAA Compliance (Part 2)
Welcome back to part 2 of learning programmatic strategies to stay within HIPAA compliance! In the previous blog, we touched on the basics of HIPAA and showed how programmatic campaigns can be successful while staying HIPAA compliant. In this blog, we will take a look...
Agency Pain Points: Increasing Agency Revenue
Conduit Digital has consistently created incredible results for our clients and their campaigns. Do you want to know the secrets to growing your agency’s revenue? It may be easier than you think! At Conduit, we believe in the Land and...
How to Successfully Execute Medically Sensitive Programmatic Campaigns Within HIPAA Compliance (Part 1)
How can advertisers successfully execute medically sensitive programmatic campaigns without violating HIPAA? Medically sensitive campaigns can be a huge pain point for digital marketers and can find themselves coming back to the same...
The California Consumer Privacy Act: The American GDPR And Its Effect On Digital Marketing
Digital Marketing is a dynamic field in nature. As marketers, and especially here at Conduit, we are continually looking for ways to incorporate new emerging technologies to catalyst our ability to think ahead and form effective and data driven strategies around ever...
Measuring the Effectiveness of Your Digital Marketing Campaign
In today’s digital world, the average person is exposed to around 4,000 to 10,000 digital advertisements in a single day. Consuming everything from a new shoe ad that is scrolled past on Facebook to a quick 15-second video of a local car dealership that must be...
Unleash Personalized Social Experiences
The creative ideas you hatch for your advertising campaigns no longer need to resonate with every type of customer you desire to reach. The days of trying to be everything to everyone are over. With social platforms like Facebook that offer personalization at scale,...
The Biggest Takeaways From Gary Vee’s Exclusive Agency Keynote Address at Conduit
On November 26, 2019 Conduit Digital had the unique pleasure of hosting social media influencer and entrepreneur, Gary Vaynerchuk. Also known as “Gary Vee,” he is a well-known figure throughout the digital marketing industry who constantly...
How To Optimize Your Pages For Voice Search
A prevalent stat thrown around in the SEO community is that about 50% of all searches will come from voice by next year. Yet, as we are witnessing the significant growth and popularity of users searching by voice, marketers are scrambling to figure out how to optimize...
White Label vs Strategic White Label: Why It Is Better to Have a Strategic Brand on Your Side
With a plethora of digital marketing solutions available on the market, it is becoming harder and harder to know what solution is right for you and your clients. In recent years, white label digital marketing solutions have become some of the leaders in the industry,...
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