Conduit Blog
Navigating The Brand Minefield During COVID-19: How Brands Are Marketing During An Uncertain Time
Marketing is always tough. But when a global pandemic strikes and many local and global economies come grinding to a halt, it can be near-impossible. Since the COVID-19 pandemic began, brands have had to drastically reconsider their marketing efforts. After all, you...
How The Evolution Of Digital Video Advertising Can Grow Your Business
Digital video advertising is one of the fastest-growing sectors of digital marketing. In fact, digital video advertising may be one of a marketer's most powerful tools. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s...
How Google’s BigQuery Can Solve All Of Your Data Storage Issues
BigQuery is Google's serverless, highly scalable, enterprise data warehouse. This large-scaled data bank was designed to make a data analyst’s job more productive with unmatched price-performances. Simply put, BigQuery is where Google gives analysts a place to store...
Voice Search Engine Optimization
Due to the advancement of speech recognition, voice search has exploded in popularity; in fact, a prevalent stat thrown around in the SEO community is that about 50% of all searches will come from voice by next year. Now, whether you’re skeptical about that...
Agency Pain Points: Demonstrating Value Through Results To Decrease Churn
It can take you 3 months to land a client. And only 1 email to lose them. Our CEO Tim S. Burke, Director of Ad Ops Rob Burke, Director of Client Experience Tim C. Burke, and Senior Manager of Search and Social Kwasi Asare-Darko sat down to...
105 Tips And Tricks To Crush A Google Ads PPC Campaign
Pay-Per-Click marketing is one of the most popular and effective forms of online advertising available today. In a nutshell, advertisers bid on keywords that are relevant to their business and they only pay when a searcher clicks on their ads. The problem with running...
Agency Pain Points: Effective Communication
Conduit Digital has consistently created incredible results for our clients and their campaigns. Communicating effectively with your clients, as well as internally, is a key factor in creating a successful client experience. Do you want to...
Agency Pain Points: Maximizing Data Opportunity
Did you know that data is now more valuable than oil? In this discussion, we will be talking about how agencies can maximize their data opportunity. Our Director of Client Experience Tim C. Burke, Director of Ad-Ops Rob Burke, PPC Manager...
Digital Marketing in Politics in 2020
Politics. It’s a touchy subject to bring up around the proverbial water cooler, right? But as digital marketers, we can’t let it be. Love ‘em or hate ‘em, you have to admit that President Trump has forced social media and its uses into the forefront of the political...
Agency Pain Points: Staying Up To Date On Industry Trends
Conduit Digital understands how hard it is to stay on top of the latest trends and changes in digital marketing. With such a fast-paced, ever-changing landscape, it is more important than ever before to have a trusted digital partner who...
The Importance of Ad Retargeting
Retargeting is a strategy that nearly every successful programmatic marketing campaign needs to be utilizing. Since it’s uncommon for users to visit a website for the first time and convert immediately, retargeting becomes a highly valuable, cost-effective way to...
What is OTT Advertising? – Conquering Ad Space For TV’s Biggest Rival
OTT Advertising is an internet-based, non-skippable, immersive, video-on-demand content format that allows advertisers to engage with a unique audience that is committed to the content it is consuming. OTT stands for...
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