Conduit Blog
First-Price Auctions: How Google’s Bidding Model Is Changing and What It Means For Your Agency
After months of testing, Google is ready to fully introduce first-price auctions to Google Ad Manager. Starting on September 10, Google fully transitioned to a first-price model after years of using a second-price model. Aimed at assisting publishers by helping them...
The Role of The Facebook Pixel
An integral part of a successful Social Advertising Campaign is Facebook Pixel. The Facebook Pixel is a piece of code that should be placed on a website prior to launching any campaign. It is an analytics tool that helps us understand the actions that users are taking...
Conduit Partner Spotlight: McKenna Media
As Conduit continues to create success for our Network Partners, we like to shine a spotlight on some of our most dedicated, results-driven Partners. For over 2 years we have worked with Patricia McKenna of McKenna Media LLC to create...
Digital Ad Spend on the Brink of Monumental Budget Shifts
OTT digital advertising analysts continue to identify trends and patterns in the industry, publishing an influx of data, and sometimes contradicting, on KPIs and standardized metrics. Ad agencies are facing challenges trying to navigate this data in meaningful ways to...
The New SEO Homepage: The SERP
When you think of search in general, you think of a group of listings that take you to websites. At least, that is the way search has worked. Now though, users have as many (if not more) opportunities to learn and convert before ever even getting to a website. So,...
Creating PPC Campaigns Using Landing Pages
A well-built PPC campaign has widely been considered to be near the top of all conversion-driving marketing tactics for quite some time. However, setting up a fine-tuned campaign is only half of the battle of optimally reaching your target audience and generating...
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