July 24, 2020
Facebook offers two options to receive official certifications to set yourself apart as a Facebook Certified Professional, one for buying and one for planning.
Facebook Blueprint Certifications are the only certifications globally recognized by Facebook for advanced-level proficiency in the skills needed to advertise on their platform.
If you are one of the few digital marketers not incorporating Facebook advertising into your campaigns, you’re missing out on advertising on one of the best social platforms.
Before we jump further into what these certifications entail, let’s first go into what Facebook Blueprint is.
Facebook Blueprint is an online learning platform offering courses in Facebook and Instagram advertising aimed at marketing professionals.
Launching in 2015, over two million people have enrolled in at least one of the 90 self-paced courses.
Advertising on the world’s largest social media platform is no easy feat, if done correctly which makes these courses all the more valuable. The classes have a wide range of topics from everything you would wish to know about advertising on the platform like promoting an app or generating leads.
There are eight core Blueprint exams that cover different aspects of Facebook marketing:
Partaking in these courses is a great way to enhance your Facebook advertising skills and set yourself apart from your competition.
Each exam can cost upwards of $150 US and certifies you for one year. The test itself is scored from 300 to 1,000, and you will need a 700 in order to pass. (Please keep in mind that these prices will vary depending on your country.)
While these may seem like a hefty price tag, these certifications are the highest accreditation offered by Facebook. It shows the world that you fully understand the intricacies of Facebook advertising at an expert level.
If you are new to Facebook Advertising and want to pass the exam, we would suggest spending an hour or two per day, for at least 4-6 weeks. Actively is key here.
Most of these courses can be taken within 10-15 minutes and all you will need is a Facebook to log-in to start!
While the tests are long, they are completely achievable and a realistic goal for anyone. If you are familiar with other certifications like Google Analytics or Google Adwords then you will understand that while challenging, still very possible to achieve.
The proctored exams are challenging and require a sufficient amount of time spent studying the Blueprint Courses paired with extensive knowledge of both the Facebook Business Manager and the Ads Manager. The Blueprint Courses are designed to level-up your skills and help you prepare for the exams.
They are the highest achievements you can earn in the eyes of Facebook due to the amount of commitment and dedication it takes to learn a particular set of skills.
While you need to invest in time and money in earning your Facebook Blueprint Certifications, they are highly respected in the Social Media Marketing industry due to the difficulty of the exams and the secure testing environment.
When you have a Facebook Blueprint Certified Professional managing your Social Advertising Campaigns, rest assured that your campaigns are in the hands of experts! Our analysts have the most advanced skill set and can help businesses successfully achieve their digital marketing goals and increase your social media ROI!
Passing your exams and receiving your certifications as Facebook Planning and Buying Professional means you are endorsed by Facebook! You have mastered the ability to plan and buy Facebook ads while maximizing the potential of your campaigns.
Passing your exams means you are in the top 1% of Facebook Experts! Facebook Certified Professionals achieve verified badges for their hard-earned certifications, which symbolizes knowledge and trust.
Facebook continues to grow and evolve as part of an ongoing effort to improve user experience, transparency, and safety on their platform. At Conduit, all of our social media experts are Facebook Blueprint certified so you can be sure that your social campaigns are in the best hands!