Why You Should Use Geo-Fencing
1. CONQUERING THE COMPETITION
One of the most effective marketing concepts, conquesting works by targeting people who we know are in-market for relevant products/services since they are engaging in some way with your client’s competitors.
In the case of Geo-Fencing, we are targeting people who have visited the competition’s physical locations – a tremendous advantage for clients in dozens of different industries!
In one particularly strong example, we implemented a Geo-Fencing Conquest strategy for a regional Restaurant chain and targeted competitors within close proximity.
Through our advanced conversion-tracking capabilities, we were able to show that people who saw our Geo-Fenced ads were a whopping 300% more likely to actually visit our client’s physical storefront!
2. TARGETING THE NEEDLE IN THE HAYSTACK
While targeting the competition is straightforward enough, we’ve all had clients where it is much more difficult to pinpoint an in-market audience. Through Geo-Fencing, there are often ways that we can get your client’s ads in front of the right people, even in some of the most niche industries!
One of our most frequent examples is B2B – many times there may not be high search volume for some of these services and it may be difficult to develop an impactful digital marketing strategy.
However, we have seen success by Geo-Fencing Convention Centers hosting industry-related events, effectively getting your client’s ads in front of hard-to-reach users!
3. DEMOGRAPHIC TARGETING WITH FOOT TRAFFIC ATTRIBUTION
Lastly, we’ve also seen strong results by targeting demographically-relevant areas, as opposed to the industry-relevant locations discussed in the previous points.
This can be a compelling strategy for clients who know the demographics of their target audience, as it offers the ability to track foot traffic which isn’t typically possible with traditional segment-based demographic targeting.
While working with a high-end fashion retailer, for example, we were able to drive measurable foot traffic to their store by Geo-Fencing areas with a high concentration of wealthy people, such as Private Country Clubs and affluent neighborhoods.
Utilizing geofencing targeting in your digital marketing strategy is a no brainer. The ability to build a “fence” around you or your competitors business in order to directly target those users will increase your overall conversion rate.
People spend, on average, 27% of their life on the internet each year. Whether they’re shopping, researching products, or checking the score, our Programmatic Display & Native team ensures your client’s brand is there.
Programmatic Display & Native Can Drive More Conversions To Your Business Than Ever Before