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GRADUATING THIS MEDICAL SCHOOL’S MARKETING

LOCATION📍

KANSAS CITY, MO

GOAL 🎯

This client understood the need to drive more students to their programs via paid search.

The goal was to drive program applications for Medical Assistants and Massage Therapists.

CHALLENGES ⚙️

Going into this campaign, the client wanted to focus on increasing applications for both Massage Therapists and Medical Assistants, but we were only seeing increased conversion for massage therapy.

This was difficult because Medical Assistants are one of many similar professions (ex. physician assistants), but we were specifically to target users looking for Medical Assistant training.

 

RESULTS 📈

We generated incredible results by identifying the highest performing keywords within the Medical Assistant campaign, and funneling more budget towards these while implementing a bidding strategy that aimed at driving a target cost-per-acquisition.

This strategy was highly effective, driving a 10% increase in the conversions driven.

The Medical Assistant strategy did not adversely affect the high-performing Massage Therapist campaign, which boasted a conversion rate of 12%.

0%
INCREASE IN CONVERSIONS
(MEDICAL ASSISTANT CAMPAIGN)
0%
INCREASE IN CONVERSIONS
(MASSAGE THERAPIST CAMPAIGN)
100
APPLICATIONS DRIVEN
200
PHONE CALLS DRIVEN

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