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HELPING A MUSEUM INCREASE THEIR ATTENDANCE

LOCATION📍

COLUMBUS, GA

GOAL 🎯

Attendance at this National Museum had stagnated, so the client turned to programmatic advertising to boost attendance.

CHALLENGES ⚙️

This client had very little experience with audience targeting but their attendance had hit a stand still so they gave it a shot.

RESULTS 📈

This client’s campaign served over 1.2 million impressions over a large geo target between June 2019 – February 2020.

An average 0.17% CTR was achieved throughout the time period specified above. And a VCR of 46%.

Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.

1.0M
IMPRESSIONS
10%
GEO-LIFT
0%
VCR

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