➔ SOUTH BEND, IN
➔ This client wanted to drive new business through form fills and phone calls
➔ The campaign started out with a cost per conversion of $114.
➔ We set up the campaign by separating “orthodontist” ad groups and more service-specific ad groups (like invisalign & braces) into their own campaigns to bucket these users.
➔ We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads.
➔ At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78.