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HELPING AN ORTHODONTIST FIND NEW PATIENTS

LOCATION📍

SOUTH BEND, IN

GOAL 🎯

This client wanted to drive new business through form fills and phone calls

CHALLENGES ⚙️

The campaign started out with a cost per conversion of $114.

RESULTS 📈

We set up the campaign by separating “orthodontist” ad groups and more service-specific ad groups (like invisalign & braces) into their own campaigns to bucket these users.

We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads.

At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78.

0%
CONVERSION RATE
$0
COST PER CONVERSION

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