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HELPING DRIVE BUSINESS FOR A RESTAURANT CHAIN IN OHIO

LOCATION📍

DAYTON, OH

GOAL 🎯

The goals of this campaign were to drive a higher volume of online orders (pickup delivery), as well as drive an increase in-store foot traffic.

CHALLENGES ⚙️

This client was losing business to national chains so they needed to help keep up with the competition.

 

RESULTS 📈

Throughout the campaign, we were able to generate 3,400 clicks and a .13% CTR to the website, where users could then place their online orders. This engagement was driven mostly through the use of keyword retargeting.

We also implemented a geo-fencing strategy to help increase awareness to potential customers who frequented national chains. This strategy generated 3,200+ physical conversions. We also saw that users who had visited these competitor locations and were served an ad, ended up being over 80% more likely to convert when compared to a user who was not served an ad.

Another reason that we feel this campaign was so successful was the clients monthly update of creative.

0
CLICKS
.0%
CTR TO THE WEBSITE
0+
PHYSICAL CONVERSIONS

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