programmatic-advertising

Over-The-Top Television (OTT)

The precision of digital audience targeting on the largest screen in the house.

Impressions served to U.S. Households

%

Video Completion Rate

Million Active OTT Users

Advertising with No Strings Attached

Over-The-Top TV makes it easy for brands to showcase their ads on well-known and popular TV channels without the dreaded skip. Streaming services represent more than 200 million users who watch ad-based programming. Using Conduit’s advanced targeting capabilities, we identify household members who have demonstrated a compelling interest for your client’s products and services and deliver commercials at an average Video Completion Rate of more than 95%. We construct campaigns that are fraud-prevented and best meet their objectives by leveraging tactic weighting, targeting optimizations, and inventory selection.

conduit programmatic audience targeting Geo-Fencing tactic

Addressable Geo-Fencing

With access to your client’s CRM address data, we can seamlessly target up to 1 MILLION physical addresses - with a 90% average match rate! We can then measure commercial engagement by Video Completion Rate.

conduit programmatic audience targeting behavioral tactic

Streaming Services

Video applications that aggregate their content offering hundreds of channels to watch TV shows and movies. These apps have a user base of more than 200 MILLION, offer extensive inventory and reach. Pluto is a leader in streaming services and has recently been acquired by Viacom - one of the largest media companies in the world.

programmatic audience targeting site retargeting

TV Applications

TV applications are stand-alone apps whose content is currently offered on cable broadcast networks and are very high-quality.

ott

Behavioral

We build a custom keyword list of terms your client’s ideal audience is likely searching and using cross-device matching, show your commercial to those who have the greatest interest in your client’s product or services!

ott

Fraud Prevention and Application Qualification

Our standards far exceed that of the industry’s when it comes to brand safety and fraud prevention. Our analysts ensure that your client’s commercials are being delivered only to the most qualified, high-quality applications providing the extra layer of assurance in knowing your brand and budget are safe with us.

OTT Tactics

conduit programmatic audience targeting Geo-Fencing tactic

Addressable Geo-Fencing

With access to your client’s CRM address data, we can seamlessly target up to 1 MILLION physical addresses - with a 90% average match rate! We can then measure commercial engagement by Video Completion Rate.

conduit programmatic audience targeting behavioral tactic

Streaming Services

Video applications that aggregate their content offering hundreds of channels to watch TV shows and movies. These apps have a user base of more than 200 MILLION, offer extensive inventory and reach. Pluto is a leader in streaming services and has recently been acquired by Viacom -- one of the largest media companies in the world.

programmatic audience targeting site retargeting

TV Applications

TV applications are stand-alone apps whose content is currently offered on cable broadcast networks and are very high-quality.

ott

Behavioral

We build a custom keyword list of terms your client’s ideal audience is likely searching and using cross-device matching, show your commercial to those who have the greatest interest in your client’s product or services!

ott

Fraud Prevention and Application Qualification

Our standards far exceed that of the industry’s when it comes to brand safety and fraud prevention. Our analysts ensure that your client’s commercials are being delivered only to the most qualified, high-quality applications providing the extra layer of assurance in knowing your brand and budget are safe with us.

PRODUCT FEATURES

Streaming Services

  • Pluto TV
  • Tubi TV
  • Filmrise
  • Xumo
  • Popcornflix

TV Channel Applications

  • CBS News, CNN Go, CNBC
  • DIY Network, Food Network
  • FOX Now & FOX Sports, NFL
  • A&E, AMC, NBC
  • TMZ, VH1, and more!

Strategic Targeting

  • Behavioral Targeting
  • Addressable Household Targeting
  • Geographic Targeting
  • Content Targeting

Performance Tracking

  • Commercial Delivery
  • Video Completion Rate

Hands-On Campaign Management

  • Keyword Optimization
  • VCR Optimization
  • Content Optimization
  • Domain Removal Based On Relevancy & Performance
  • A/B Creative Testing
  • Dayparting
  • Advanced Campaign Pacing
  • Frequency

Reporting & Monitoring

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting
  • Application Performance Tracking
  • Geographic Performance
  • Video Completion Rate

What is CTV?

A connected TV, also called CTV, is a television or connected device with an internet connection and a UI that enables users to access OTT content through applications.

How do I know that my client’s audience is watching OTT?

80% of US Households with WiFi have at least one CTV device and watching OTT/CTV content with advertisement.

Why should OTT be sold in place of traditional linear television?

OTT TV can reach an audience in ways that linear cannot through demographic, psychographic and measure that performance by viewer completion rates. Since OTT uses a CPM model the inventory is purchased in a real-time bidding environment. We have an incredible ability to reach your audience without compromising budget so there are no surprise hidden costs when your client’s campaign has been completed. Unlike traditional linear TV we are not relegated to bidding wars for ad placement within particular programming, but reach the audience on any application they use. Delivery through an app like AMC gives us access to ad placement at a fraction of the cost of linear television.

What’s new in OTT?

Advance targeting capabilities like addressable geo-fencing allows us to garner insights and measure the influence of OTT ads to drive purchasing behavior.

Why should we use Conduit?

A trained and skilled team of analysts who are committed to the success of your client’s campaign as much as you are. Our priority is to partner as a trusted digital adviser and help you exceed your clients expectations.

Conduit Digital Agency Connection

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