Over-The-Top Television (OTT)
The precision of digital audience targeting on the largest screen in the house.
Impressions served to U.S. Households
Video Completion Rate
Million Active OTT Users
- Pluto TV
- Tubi TV
TV Channel Applications
- CBS News, CNN Go, CNBC
- DIY Network, Food Network
- FOX Now & FOX Sports, NFL
- A&E, AMC, NBC
- TMZ, VH1, and more!
- Behavioral Targeting
- Addressable Household Targeting
- Geographic Targeting
- Content Targeting
- Commercial Delivery
- Video Completion Rate
Hands-On Campaign Management
- Keyword Optimization
- VCR Optimization
- Content Optimization
- Domain Removal Based On Relevancy & Performance
- A/B Creative Testing
- Advanced Campaign Pacing
Reporting & Monitoring
- Custom Interactive Reporting Dashboard
- Real-Time Account Performance Reporting
- Application Performance Tracking
- Geographic Performance
- Video Completion Rate
What is CTV?
A connected TV, also called CTV, is a television or connected device with an internet connection and a UI that enables users to access OTT content through applications.
How do I know that my client’s audience is watching OTT?
80% of US Households with WiFi have at least one CTV device and watching OTT/CTV content with advertisement.
Why should OTT be sold in place of traditional linear television?
OTT TV can reach an audience in ways that linear cannot through demographic, psychographic and measure that performance by viewer completion rates. Since OTT uses a CPM model the inventory is purchased in a real-time bidding environment. We have an incredible ability to reach your audience without compromising budget so there are no surprise hidden costs when your client’s campaign has been completed. Unlike traditional linear TV we are not relegated to bidding wars for ad placement within particular programming, but reach the audience on any application they use. Delivery through an app like AMC gives us access to ad placement at a fraction of the cost of linear television.
What’s new in OTT?
Advance targeting capabilities like addressable geo-fencing allows us to garner insights and measure the influence of OTT ads to drive purchasing behavior.
Why should we use Conduit?
A trained and skilled team of analysts who are committed to the success of your client’s campaign as much as you are. Our priority is to partner as a trusted digital adviser and help you exceed your clients expectations.