programmatic-advertising

Programmatic Audience Targeting

Conduit has built one of the largest hands-on, in-house Programmatic Audience Targeting teams in the country!

IMPRESSIONS SERVED

CONVERSIONS DRIVEN

UNIQUE GEO-FENCES CREATED

At Conduit, we deliver National Brand-quality campaigns for your local clients

Conduit’s Programmatic Audience Targeting team helps you raise Brand Awareness and target based on users who have visited your site previously, walked through a relevant physical area, searched for related keywords, or are browsing similar content! Our expertly trained and certified team of analysts use a thoroughly vetted process to excel at getting your client’s Display and Pre-Roll ads in front of your ideal target audience. Our hands-on AT team manually vets every domain your ad appears on, giving us the ability to stay ahead of fraud.

conduit programmatic audience targeting Geo-Fencing tactic

Geo-Fencing

By targeting people who have visited any campaign relevant locations, including your client’s competitors, we can measure the foot traffic driven by your campaign. To take this a step further, we can even report on how much more likely people are to visit your client’s location after seeing geo-fenced ads!

conduit programmatic audience targeting behavioral tactic

Behavioral

We build a custom keyword list of terms your client’s ideal audience is likely searching, and then get your campaign’s ads in front of that audience!

programmatic audience targeting site retargeting

Site Retargeting

Re-engage people who have left your website without converting - they are 3x more likely to return to your website after being retargeted with your ads!

ott

Whitelisting

Our team has and continues to spend thousands of hours analyzing our vast domain data. We have taken that insight and built dozens of custom, industry-specific lists of websites to serve your client’s ads on!

ott

Addressable Geo-Fencing

With access to your client’s CRM data or Marketing Lists, we can seamlessly target up to 1 MILLION physical addresses - with a 90% average match rate! We can then even measure attribution by the actual foot traffic we drive to your client’s physical storefront!

ott

Event Targeting

With Event Targeting, you can essentially target an event or location for a specific date range, and then serve ads to those attendees for the next 30 days! This can be an effective medium for getting your brand in front of niche audiences at an industry conference, as well as a way to serve ads to concert or sporting event attendees.

PROGRAMMATIC AUDIENCE TARGETING TACTICS

conduit programmatic audience targeting Geo-Fencing tactic

Geo-Fencing

By targeting people who have visited any campaign relevant locations, including your client’s competitors, we can measure the foot traffic driven by your campaign. To take this a step further, we can even report on how much more likely people are to visit your client’s location after seeing geo-fenced ads!

conduit programmatic audience targeting behavioral tactic

Behavioral

We build a custom keyword list of terms your client’s ideal audience is likely searching, and then get your campaign’s ads in front of that audience!

ott

Whitelisting

Our team has and continues to spend thousands of hours analyzing our vast domain data. We have taken that insight and built dozens of custom, industry-specific lists of websites to serve your client’s ads on!

ott

Addressable Geo-Fencing

With access to your client’s CRM data or Marketing Lists, we can seamlessly target up to 1 MILLION physical addresses - with a 90% average match rate! We can then even measure attribution by the actual foot traffic we drive to your client’s physical storefront!

ott

Event Targeting

With Event Targeting, you can essentially target an event or location for a specific date range, and then serve ads to those attendees for the next 30 days! This can be an effective medium for getting your brand in front of niche audiences at an industry conference, as well as a way to serve ads to concert or sporting event attendees.

PRODUCT FEATURES

MARKETPLACE

  • Programmatic Exchange
  • Private Marketplace

CAMPAIGN TYPES

  • Display Ads
  • Pre-Roll Video Ads

STRATEGIC TARGETING

  • Behavioral
  • Geo-Fencing
  • Addressable Geo-Fencing
  • Site Retargeting
  • Mobile Geo-Optimized
  • Whitelisting

PERFORMANCE TRACKING

  • Campaign Delivery
  • Engagement Performance
  • Geo-Conversions
  • Geo-Conversion Lift
  • Site Conversions
  • Video Completion Rate

HANDS-ON CAMPAIGN MANAGEMENT

  • Experienced Account Analysts
  • Customized Keyword Lists
  • Hand-Drawn Digital Fence Placement
  • Quality Control – Manual Vetting Of Domains

OPTIMIZATION

  • Dayparting Based On User Engagement
  • Performance-Based Bid Management
  • Tactic Expansion and Optimization
  • Frequency Optimization
  • A/B Creative Testing

What is Geo-Fencing?

Using the most advanced location-based mobile advertising technology, geo-fencing enables marketers to build audiences through the creation of hand-drawn digital fences around physical locations with pinpoint precision. With custom polygonal shapes built around strategically selected locations, reaching a target demographic that may frequent a certain brick and mortar location or getting ads in front of potential clients shopping around with local competitors is all possible at the click of the mouse.

What are Geo-Conversions?

Conversion Zones are the most powerful tool for tracking foot traffic in mobile advertising. By tracing a virtual Conversion Zone around a physical location (typically the client's business), advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad via geo-fencing. Geo-conversions allow clients to actually witness the impact their marketing campaign has on their business.

What is Geo-Lift?

Geo-Lift represents how much more likely a person is to visit your physical storefront/location after seeing one of your geo-fenced ads! This is calculated by measuring the foot traffic from people who entered your campaign's geo-fences and were served one of your ads vs. the foot traffic from people who entered your campaign's geo-fences but were NOT served an ad. Our campaigns' users are on average 100 - 200% more likely to convert!

What is Addressable Geo-Fencing?

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.

Conduit Digital Agency Connection

Like what you see?

let's connect