Programmatic Audience Targeting
Conduit has built one of the largest hands-on, in-house Programmatic Audience Targeting teams in the country!
UNIQUE GEO-FENCES CREATED
- Programmatic Exchange
- Private Marketplace
- Display Ads
- Pre-Roll Video Ads
- Addressable Geo-Fencing
- Site Retargeting
- Mobile Geo-Optimized
- Campaign Delivery
- Engagement Performance
- Geo-Conversion Lift
- Site Conversions
- Video Completion Rate
HANDS-ON CAMPAIGN MANAGEMENT
- Experienced Account Analysts
- Customized Keyword Lists
- Hand-Drawn Digital Fence Placement
- Quality Control – Manual Vetting Of Domains
- Dayparting Based On User Engagement
- Performance-Based Bid Management
- Tactic Expansion and Optimization
- Frequency Optimization
- A/B Creative Testing
What is Geo-Fencing?
Using the most advanced location-based mobile advertising technology, geo-fencing enables marketers to build audiences through the creation of hand-drawn digital fences around physical locations with pinpoint precision. With custom polygonal shapes built around strategically selected locations, reaching a target demographic that may frequent a certain brick and mortar location or getting ads in front of potential clients shopping around with local competitors is all possible at the click of the mouse.
What are Geo-Conversions?
Conversion Zones are the most powerful tool for tracking foot traffic in mobile advertising. By tracing a virtual Conversion Zone around a physical location (typically the client's business), advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad via geo-fencing. Geo-conversions allow clients to actually witness the impact their marketing campaign has on their business.
What is Geo-Lift?
Geo-Lift represents how much more likely a person is to visit your physical storefront/location after seeing one of your geo-fenced ads! This is calculated by measuring the foot traffic from people who entered your campaign's geo-fences and were served one of your ads vs. the foot traffic from people who entered your campaign's geo-fences but were NOT served an ad. Our campaigns' users are on average 100 - 200% more likely to convert!
What is Addressable Geo-Fencing?
Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.