WHITE LABEL PROGRAMMATIC DISPLAY ADVERTISING

Partner with a programmatic advertising agency that last year spent 648 hours scrubbing a list of 13,000 domains for quality assurance. Quality is our mission!

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conduit programmatic, build your client’s brand.

Experts In Our Field

In addition to our third party brand safety integrations, our white-label programmatic display advertising team spent approximately 648 hours scrubbing a list of 13,000 domains as part of a quality assurance initiative last year. We also update this list every single month to ensure your ads are delivering on as verified a list as possible! This process also laid the groundwork for our custom built whitelists which we have for nearly every vertical!

As certified experts that believe in double-checking our work, every campaign that we build undergoes a multi-step audit before going live. The review is completed by a second set of eyes that belong to a fellow certified expert to ensure the highest quality campaign is being delivered from the start.

In addition to our third party brand safety integrations, our programmatic display advertising team spent approximately 648 hours scrubbing a list of 13,000 domains as part of a quality assurance initiative last year. We also update this list every single month to ensure your ads are delivering on as verified a list as possible! This process also laid the groundwork for our custom built whitelists which we have for nearly every vertical!

As mentioned above, our team has spent over 600 hours manually checking every single site we serve our ads on for quality assurance, but also for content relevance. Do you have a client looking to target users who visit Fitness websites? We have a custom site list for that. What about a client looking to reach users engaging with online content about Hunting or Fishing? We have a site list for that too. Banking? Yupp. We could keep going… for a while…

Bound By Blood Ink

Our team has expertly delivered over 3 billion impressions to over 5,000 unique campaigns (and counting)! We’re not only dedicated to delivering the best campaigns money can buy, but we’re devoted to our craft. No, seriously…devoted. Our entire Programmatic Display & Native team got tattoos with AT (Audience Targeting) in Morse Code! Who do you want running your campaign; an intern fresh out of school, or people so dedicated they literally have the product tattooed on ankles or forearms!

We Use Multiple Platforms For Their Strengths

People spend, on average, 27% of their life on the internet each year. Whether they’re shopping, researching products, or checking the score, our Programmatic Display & Native team ensures your client’s brand is there. Our strategic solution, composed of a multi-platform approach, allows your client to get the best results of top-tier DSPs within one campaign.

It’s time to get creative with reaching relevant users. With access to digital purchase receipt and subscription email data from Yahoo, Programmatic has the ability to build unique, custom audiences for your client. Looking to reach pet owners? We can retarget an audience of users who have email subscriptions to chewy.com and/or have purchased something from there!

Have any specific locations or events in mind that your client’s target audience may visit? Utilize a Point of Interest strategy and reach and retarget them with your ads! Powered by data verified by at least three (3) satellites, our location data will take your campaign data to new heights!

For the 78% of consumers who prefer researching for products within the comfort of their own home, Search Behavioral is the perfect strategy to reach them! Through the use of Google and Yahoo search data, Programmatic can generate a custom audience based on users search preferences and serve your ads to these relevant prospects as they browse online.

Fact: 97% of people don’t convert the first time they visit a website. That’s where Remarketing comes in! Remarketing to users who have previously shown interest in your client’s website through the use of Display/Native advertising creatives is a game changer for driving conversions.

Programmatic Display & Native Snapshot

Targeting

Retarget users who have visited your website to increase likelihood of conversions

Target specific audience types based on emails they receive (event, product, travel, etc.) as purchase confirmations

Retarget people who receive emails from specific website due to subscription or newsletter sign-up

Target customers who have (or have not) been near one or more specified locations, a given number of times, within a period of time

Target users who search for relevant keywords or phrases

Reach your target audience through specific demographics and/or interest targeting

Helpful Tidbits

Programmatic’s main purpose is to create mass brand awareness, establish a presence in a market, and achieve online and offline attribution. With these goals in mind, you can’t go wrong selling a Programmatic Display/Native advertising campaign!

Since we’re all about increasing popularity…driving more awareness to the brand, we don’t recommend form fills or phone calls as a primary KPI for this product.

Display ads should use a strong call-to-action paired with visually stimulating graphics. Don’t forget to include your client’s brand/logo while ensuring that the creative is also light on text!

We recommend that clients submit creatives in each of the 5 most common display ad sizes (300×250, 728×90, 300×600, 160×600, and 320×50) to make sure access to all the best inventory is even easier.

COPPA Compliance: Cannot target children under the age of 13.

HIPAA Compliance: Cannot target users with medically sensitive conditions (i.e. cancers, drug addictions, etc.)

Personally Identifiable Information (PII): Zero tolerance policy regarding this.

FAQ

Geo-Fencing is a strategy that allows us to target your client’s ideal audience as they visit the businesses of their competitors or other brick-and-mortar stores. Then, via conversion tracking, we’re able to see how many times these visitors went to your client’s business after being served an ad!

Event Targeting is best used for targeting a physical location for a specific date and time that an event is taking place. After the event ends, we’re able to deliver your client’s ads to people who attended that event!

Click-Through Rate is an industry standard but, at Conduit, we know it’s not just about the clicks – we also measure website conversions, foot traffic attribution, and lift!

our programmatic team.
is your programmatic team.

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