programmatic-advertising

Search Engine Optimization (SEO)

Organic Search Engine Relevance is Critical

Organic sessions generated

phone calls produced

Page one keyword rankings

Don’t miss a sales opportunity because your client’s site can’t be found

An estimated 94% of all Google searches result in an organic click or no click at all. The vast majority of no click searchers find the information they need from organic results (GMB phone number, rich snippet content). Conduit utilizes an SEO philosophy centered around technical SEO, content, and site performance to increase visibility, gain competitive edge, and improve website rankings on popular search engines like Google and Bing.

conduit programmatic audience targeting Geo-Fencing tactic

Technical SEO

Focused on the website itself, technical SEO is the first indicator Google looks at when determining keyword rankings and relevance. From structuring data to implementing keywords, technical SEO is a mainstay of any and all SEO strategies.

conduit programmatic audience targeting behavioral tactic

Content

If your website does not have content relevant to a users search you will not show up, SEO revolves around content! Content is what search engines analyze to determine relevancy and what users are looking for when conducting a search. Our on-site content development team creates industry-driven, keyword targeted content for your business, allowing your website to rank more prominently and more often! Blogging is a large component of this content because they help increase search rankings and can directly drive traffic to the site.

programmatic audience targeting site retargeting

Local + Directories

In order to recognize a business online, search engines first look to see if the business is listed. Having correct and consistent information across the web lays the foundation for a website to rank for Google searches. We make sure business name, address and phone numbers are consistent across the web. Our partnership with Yext helps us manage these listings directly.

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Link Building

Once a site is identified by Google, one significant differentiator is strong linking, which give the site authority and credibility. Having a diverse catalog of links from unique URLs is a great way to jump over the competition in the search rankings.

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User Experience

Google is now taking into account how users interact with a site when it generates website rankings. This means site navigation, strong calls to action, site speed and other site characteristics are factored into search rankings.

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Social

Having a strong social presence increases the credibility of a website, which in turns impacts search rankings. Moreover, social posting can create engagement with blog posts and drive social users back to a website.

SEO TACTICS

conduit programmatic audience targeting Geo-Fencing tactic

Technical SEO

Focused on the website itself, technical SEO is the first indicator Google looks at when determining keyword rankings and relevance. From structuring data to implementing keywords, technical SEO is a mainstay of any and all SEO strategies.

conduit programmatic audience targeting behavioral tactic

Content

If your website does not have content relevant to a users search you will not show up, SEO revolves around content! Content is what search engines analyze to determine relevancy and what users are looking for when conducting a search. Our on-site content development team creates industry-driven, keyword targeted content for your business, allowing your website to rank more prominently and more often! Blogging is a large component of this content because they help increase search rankings and can directly drive traffic to the site.

programmatic audience targeting site retargeting

Local + Directories

In order to recognize a business online, search engines first look to see if the business is listed. Having correct and consistent information across the web lays the foundation for a website to rank for Google searches. We make sure business name, address and phone numbers are consistent across the web. Our partnership with Yext helps us manage these listings directly.

ott

Link Building

Once a site is identified by Google, one significant differentiator is strong linking, which give the site authority and credibility. Having a diverse catalog of links from unique URLs is a great way to jump over the competition in the search rankings.

ott

User Experience

Google is now taking into account how users interact with a site when it generates website rankings. This means site navigation, strong calls to action, site speed and other site characteristics are factored into search rankings.

ott

Social

Having a strong social presence increases the credibility of a website, which in turns impacts search rankings. Moreover, social posting can create engagement with blog posts and drive social users back to a website.

PRODUCT FEATURES

Networks

  • Google
  • Bing

Pre-Launch Research

  • Benchmark Reporting
  • Keyword Research
  • Consumer Behavior Trends
  • Content Topic Research
  • Competitive Link Research
  • GMB Optimization

Conversion Tracking

  • Form Submissions
  • Phone Calls
  • Chat/Text Leads
  • UTM Tagging

Campaign Tactics

  • On-Site Optimization
  • Site Expansion via Content Creation
  • Link Building
  • Blog Creation & Posting
  • Content Distribution & PR
  • Custom Keyword Strategy
  • Web Directory Optimization
  • Cross-Channel Data Insights
  • Review Monitoring

Ongoing Optimization

  • Keyword Expansion
  • Site Monitoring
  • Schema Markup Implementation

Reporting

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting

Why did my traffic drop over X% this month?

Depending on when the drop in traffic happened, it’s important to see if that drop was due to an algorithm update. If not, your SEO analyst will be able to give you a better insight into your campaign after a thorough investigation of your campaign.

How does Google “crawl” my site and why does it take so long?

Google uses spider bots to crawl your site - meaning they are following links on your site to get a better idea of its structure.

How is organic traffic different from direct traffic?

Organic traffic is the number of users who found your website directly from a search engine like Google or Bing, i.e. Googling “plumbers near me” and clicking on a search result. Whereas, direct traffic is defined as visits to your website that have no referring website, i.e. typing in “www.mywebsite.com” directly into the URL bar or clicking on a link in an email that is untagged to arrive at “www.mywebsite.com.”

Do you need access to my website to make optimization changes and post content?

We need edit access to the back end of all client’s websites in order to begin work on the SEO campaign. This ensures that the campaign will be set up for success and no on-site changes are miscommunicated. It will also allow any on-site campaign optimizations to be made quickly and efficiently. The client can create an account login (with edit access) specifically for Conduit if they are not comfortable sharing their own login.

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