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In the world of agency growth, finding new clients is tough work. But what if we told you that your existing clients  could be the secret to your next big revenue boost? Enter the Land and Expand methodology . It’s a strategic approach that focuses on building stronger relationships with your current clients and expanding the services you provide to them, rather than constantly hunting for new business. Let’s dive into why this approach works, and how you can leverage it to scale your agency with the clients you already have! 1. The Probability of Selling to Existing Clients Is Sky-High You know the drill: new client acquisition is hard. Really hard. The probability of converting a new prospect typically ranges from just 5% to 20% . Meanwhile, selling to an existing customer  has a much higher probability, hovering between 60% and 70% . Why? Because existing clients already trust you. They know what you’re capable of, they’ve seen the results, and they value the partnership. That trust is the foundation for successful upselling. In fact, focusing on your existing clients can often be the fastest, easiest way to scale your agency. 2. What Is ‘Land and Expand’? Upselling. So, what exactly is "Land and Expand"? In simple terms, it’s upselling . But here’s the catch: it’s not just about selling more for the sake of selling more. It's about offering your existing clients additional services that complement their needs, driving more value to them in the process. For example, if you’ve been helping a client with SEO, you might "expand" your relationship by offering complementary services like paid media or conversion optimization. The key is to expand based on the client’s needs, not just your desire to increase revenue. When you get this right, upselling becomes a win-win: your client gets more value, and you get to scale. 3. Frame Upsells as Strategic Solutions, Not Budget Filler Here’s a common mistake when upselling: thinking of it as just “adding more to the client’s budget.” That’s the wrong mindset. To truly scale, frame upsells as strategic solutions  that will help your clients grow, achieve long-term objectives, or enter new markets. When you present an upsell, you should be presenting it as a solution to a challenge or opportunity your client is facing. For example: "By adding a targeted email campaign, we can help you convert leads you’re currently missing." "Expanding your ad spend will help you capture market share in this new region." When upsells are framed as solutions to real business problems, they feel less like a sales pitch and more like a strategic partnership. Your client will appreciate your insight, and you’ll build a long-lasting relationship that supports both their growth and your bottom line. The Bottom Line The Land and Expand methodology isn’t just a buzzword—it’s a proven strategy that can help you scale your agency with the clients you already have. By shifting your focus to upselling based on client needs, rather than adding random services, you can create a stronger, more profitable relationship. After all, the easiest way to grow is by deepening your connection with the clients who already trust you. Want to dive deeper into how the Land and Expand methodology works? Check out our video, "The Land and Expand Methodology,"  where we break down how you can scale your agency using your existing clients. Already watched it? Awesome! Check out our blog post,   "Zero Direct Clients, Global Growth" , where we explore how agencies can scale globally with no direct clients—using the Land and Expand approach. Ready to scale smarter? Let’s get to work!

Let's face it: the agency world is a fickle place. Clients come and go, often leaving a trail of unanswered questions and unfulfilled promises in their wake. But what separates the agencies that clients cling to from those that are quickly forgotten? The answer isn’t a magic trick or a secret handshake. It's a combination of strategies that foster trust, deliver results, and keep clients feeling valued. Here are the top three reasons clients stick around: Consistent, Measurable Performance: The Bedrock of Trust Clients aren't interested in a rollercoaster of results. They crave consistency. They want to see steady progress, tangible outcomes, and a clear understanding of how their investment is paying off. To ensure this, agencies must: Set Clear Expectations: Clearly outline the goals, deliverables, and timelines. Provide Transparent Reporting: Share regular updates on progress, key metrics, and insights. Celebrate Wins, Big and Small: Acknowledge milestones and successes, no matter how minor. Learn from Setbacks: Be honest about challenges and how you plan to overcome them. Proactive Communication: Keeping Clients in the Loop No one likes to feel left in the dark. Clients want to know what's happening, even when there's nothing to report. Proactive communication fosters trust and transparency. To keep clients informed, agencies should: Schedule Regular Check-ins: Maintain a consistent communication cadence. Share Insights and Industry Trends: Position yourself as a trusted advisor. Be Transparent About Challenges: Honesty is always the best policy. Overcommunicate, Not Undercommunicate: Err on the side of too much information. Alignment with Client Vision: A Shared Journey Clients don't just want a vendor; they want a partner. Agencies that align their strategies with the client's long-term goals are more likely to build enduring relationships. To ensure alignment, agencies should: Deep Dive into Client Goals: Understand their business objectives and challenges. Tailor Strategies to Client Needs: Create customized solutions. Communicate the "Why" Behind the "What": Explain the rationale for recommendations. Be Flexible and Adaptable: Be willing to pivot as needed. By focusing on these three key areas, agencies can cultivate long-lasting client relationships that drive growth and success. Remember, it's not just about delivering results; it's about delivering results and the experience that goes with them. Want to elevate your agency and keep clients coming back for more? Let's talk. Next steps If you haven’t already, watch Conduit Currents: What Are The Reasons Clients Stay With Agencies? at the top of this page for a detailed look at the key elements to retaining accounts. Already caught the video? Awesome! Check out our in-depth look at how to set expectations to avoid churn.

When clients fixate on budget, they're primarily concerned with the expense. By contrast, a focus on opportunity shifts the conversation to potential returns. It's the difference between asking, "What's this going to cost me?" and "What can this do for my business?" Setting the Stage for Success: Clear Expectations A vague pitch is a risky pitch. No one likes to gamble with their marketing dollars. Instead, set clear expectations by: Quantifying the Opportunity: Use platform data to reveal the true potential of their market. How many people can they reach? What's the maximum budget before diminishing returns? Calculating the ROI: Break down the numbers. What's the cost of a sale? The lifetime value of a customer? How many leads are needed to close deals? Crafting a Strategic Roadmap: Present a clear, actionable plan. What platforms will you use? How will you allocate the budget? What's your targeting strategy? And how will you measure success? The Conduit Difference: A Proven Approach At Conduit, we've perfected the art of pitching opportunity. We don't just sell services; we sell results. Our Strategic Recommendations process is designed to: Maximize ROI: We focus on driving real, measurable growth. Minimize Risk: We provide transparency and accountability every step of the way. Build Long-Term Partnerships: We're in it for the long haul, and we're committed to your success. Communicate, Communicate, Communicate A successful pitch isn't just about the initial presentation. It's about ongoing communication. Keep your clients informed and engaged with: Transparent Reporting: Provide clear, concise reports that highlight key metrics and actionable insights. Regular Check-ins: Schedule regular meetings to discuss progress, answer questions, and address concerns. Proactive Communication: Don't wait for your clients to reach out. Keep them updated on industry trends, new opportunities, and potential challenges. Elevate Your Pitch, Elevate Your Business By shifting your focus from budget to opportunity, you can: Win Bigger Clients: Attract high-value clients who are willing to invest in growth. Command Higher Fees: Justify premium pricing based on the value you deliver. Build Stronger Relationships: Foster long-lasting partnerships built on trust and mutual respect. So, the next time you're pitching a new client, remember: It's not about the cost. It's about the future. Ready to take your agency to the next level? Schedule a Discovery Call with Conduit today and learn how to pitch like a pro. Next steps If you haven’t already, watch Conduit Currents: How to Pitch Opportunity vs. Budget at the top of this page for a detailed breakdown of how shifting to an opportunity mindset can drive long-term success. Already caught the video? Fantastic! Why not check out our video on the difference between goals and KPAs to learn how working together they can deliver the results that will keep your clients coming back for more.

Let's face it, managing multiple vendors is like herding cats in a thunderstorm. It's chaotic, time-consuming, and can seriously dampen your agency's growth trajectory. Fragmented Communication: A Time-Sucking Nightmare Ever found yourself juggling Slack messages, emails, and endless Zoom calls with different vendors? It's a recipe for disaster. Fragmented communication breeds confusion, delays, and misaligned expectations. Imagine having to coordinate with three separate vendors for SEO, social media, and programmatic advertising. Each one has its own unique process, preferred communication tool, and point of contact. Disjointed Campaigns: A Recipe for Mediocrity When your campaigns aren't aligned, you're essentially shooting in the dark. With multiple vendors working in silos, your strategies can clash, efforts can overlap, and performance will suffer. Vendor Management: A Resource Drain Managing multiple vendors isn't just time-consuming; it's a resource hog. Your team is forced to spend valuable time chasing updates, coordinating meetings, and resolving issues. This drains their energy and prevents them from focusing on high-level strategy and client relationships. The Conduit Solution: Streamline and Scale By consolidating your vendors into a single white-label partner like Conduit, you can streamline your operations and reclaim your time. Here's how: Unified Communication: A dedicated point of contact ensures clear, consistent communication, eliminating confusion and accelerating decision-making. Cohesive Campaigns: A single provider aligns your campaigns under one cohesive strategy, optimizing performance and maximizing results. Reclaimed Resources: By offloading vendor management to a trusted partner, your team can focus on what they do best: driving growth and delivering exceptional client experiences. So, are you ready to break free from the vendor management hamster wheel? By choosing a white-label partner like Conduit, you can unlock your agency's full potential and achieve unprecedented growth. Next steps If you haven’t already, watch Conduit Currents: How Does Managing Multiple Vendors Take More Agency Time? at the top of this page for a detailed breakdown of how using multiple vendors can drain your agency’s time and resources. Already caught the video? Great! Why not check out our guide to future-proofing your agency? We run through why predictability can be your secret weapon.

We're thrilled to announce that for the third time in five years, our team has been named one of Adweek's Fastest Growing Agencies in the World. But there's a twist: we've achieved this remarkable feat without a single direct client. A Focus on Partnership While other agencies are scrambling to land the next big client, we've been laser-focused on nurturing and growing our incredible network of agency partners. This unique approach has allowed us to scale exponentially without the typical pitfalls of direct client relationships. From Television Roots to Agency Impact Our journey began as Traffic Builders, the in-house digital marketing agency for Gray Television. We quickly gained a reputation for delivering exceptional results and scaling operations efficiently. In 2019, we were recognized by Adweek for the first time. Since then, we've continued to soar to new heights, solidifying our position as a leading force in the digital marketing industry. The Conduit Advantage: A Recipe for Success So, what's our secret sauce? How have we managed to consistently outperform the competition while maintaining a 100% partner-focused approach? Proven Performance, Reduced Risk:  We've developed a sophisticated performance measurement system that sets clear expectations, delivers exceptional results, and minimizes client churn. By consistently exceeding client goals, we help our partners build long-lasting relationships and solidify their reputations as industry leaders. Unwavering Partner Commitment:  As a partner-centric organization, we're dedicated to your success. Our team of experts is always on hand to provide strategic guidance, technical support, and creative solutions. By focusing solely on our partners, we can allocate our resources efficiently and deliver maximum value. Sustainable Scaling for the Future: We believe that sustainable growth is the key to long-term success. That's why we've built a scalable system that can adapt to changing market conditions and evolving client needs. By investing in cutting-edge technology and fostering a culture of innovation, we empower our partners to achieve their growth objectives without sacrificing quality or efficiency. Join the Conduit Community If you're an agency owner looking to take your business to the next level, we invite you to partner with Conduit. Together, we can unlock your full potential and achieve extraordinary results. Ready to Scale New Heights? Schedule a discovery call today and let's discuss how we can help you achieve your growth goals. Next Steps If you haven’t already, watch Conduit Currents: Zero Direct Clients, Infinite Growth at the top of this page. Discover how we became Adweek’s #37 fastest-growing agency in the world by rebranding from Traffic Builders to Conduit Digital and empowering agencies to scale successfully. Already watched the video? Great! Take the next step by reading 10 Reasons Why Conduit Digital Is a Better White Label Agency for Scaling Your Agency . Check it out here and see why top agencies trust us to fuel their growth.

Traditional advertising methods are becoming increasingly obsolete, marketers are hungry for a more efficient, targeted, and measurable approach to reach their audience. Enter programmatic media, the digital advertising revolution that's taking the industry by storm. What Exactly is Programmatic Media? Think of programmatic media as an automated auction system for digital advertising. It leverages advanced algorithms and artificial intelligence to buy and sell ad inventory in real-time. This dynamic process allows advertisers to target specific audiences with pinpoint accuracy, maximizing the impact of their campaigns. Key Benefits of Programmatic Media 1. Client Performance Through Laser-Focused Targeting In the world of advertising, precision is king. Programmatic media empowers advertisers to target their ideal audience with surgical precision. By leveraging a wealth of data, including demographics, interests, and behaviors, marketers can deliver highly relevant ads to the right people at the right time. This laser-focused targeting not only boosts brand awareness but also drives conversions and increases ROI. 2. Expanding Your Audience Reach: A Top-Funnel to Bottom-Funnel Symphony One of the greatest strengths of programmatic media is its ability to reach a wider audience at the top of the funnel. By employing sophisticated targeting techniques, advertisers can capture the attention of potential customers who may not have previously been aware of their brand. This expanded reach sets the stage for nurturing these leads and guiding them through the customer journey, ultimately driving conversions at the bottom of the funnel. 3. Increased Margins for Agencies: A Win-Win for Everyone Programmatic media offers a range of opportunities for agencies to increase their margins and deliver exceptional value to their clients. By automating many aspects of the advertising process, agencies can streamline their operations, reduce costs, and allocate resources more efficiently. Additionally, programmatic platforms provide valuable insights and analytics, enabling agencies to optimize campaigns in real-time and demonstrate tangible results to their clients. Exciting trends in programmatic OTT (Over-the-Top) advertising has emerged as the most significant trend in programmatic advertising due to its ability to deliver targeted ads on the big screen.  As consumers increasingly shift their viewing habits from traditional TV to streaming platforms, OTT offers advertisers a prime opportunity to reach highly engaged audiences.   As well as being able to target audiences as precisely as other programmatic channels, OTT platforms provide detailed measurement and attribution data, allowing advertisers to track campaign performance and optimize their strategies in real-time.  With its ability to combine the scale of traditional TV with the precision of digital advertising, OTT is revolutionizing the way brands connect with consumers.   Unleashing the Power of Programmatic Media: A Call to Action If you're ready to take your digital advertising strategy to the next level, it's time to embrace the power of programmatic media. By leveraging this innovative technology, you can achieve unprecedented levels of targeting accuracy, audience reach, and campaign performance. Ready to embark on your programmatic journey? Contact us today to discuss how we can help you harness the power of this technology and drive your clients and your agency to new heights. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven't already, check out John Smithson's deep dive on all things programmatic from our latest episode of Expert Expertise . Already caught the video? Great! Learn how to future-proof your agency with predictable strategies by reading Future-Proofing Your Agency: How Predictability Is Your Secret Weapon. Read it here and gain insights to ensure consistent growth and stability.

Digital marketing can be a labyrinth of jargon and two common terms you will come across if you work with Conduit are "goals" and "KPAs” (Key Performance Actions). While they might sound similar, they play vastly different roles in your campaign strategy. Today, we're going to provide a clear, concise explanation of each. What's a Goal? Your North Star A goal is the ultimate destination. It's the ambitious, measurable target you set for your campaign. Imagine it as the summit of a mountain, a beacon guiding your every move. Here are some examples of goals: Increase revenue by 20% Generate 50 new qualified leads per month Boost brand awareness by 15% Goals are the "what" of your campaign. They provide direction and purpose, inspiring your team to strive for greatness. What's a KPA? Your Roadmap to Success KPAs, or Key Performance Actions, are the steps you take to reach your goal. They're the individual actions that, when combined, form a powerful strategy. Think of them as the individual steps you take to climb that mountain. Here are some examples of KPAs: Launch three new Google Ads campaigns this week Publish four SEO-optimized blog posts per month Send 10 follow-up emails to leads daily KPAs are the "how" of your campaign. They are the actionable tasks that drive your progress and keep you on track. The Key Difference: Vision vs. Execution The fundamental distinction between goals and KPAs lies in their focus: Goals: The big picture, the end result KPAs: The tactical steps to achieve that result Goals are about the destination, while KPAs are about the journey. A well-defined goal without a clear roadmap of KPAs is like a ship without a rudder, adrift in a sea of uncertainty. Why Does This Matter? Understanding the difference between goals and KPAs is crucial for several reasons: Clear Communication: When you can articulate your goals and KPAs clearly, you ensure everyone on your team is aligned. Effective Measurement: By tracking both goals and KPAs, you can measure your progress and identify areas for improvement. Data-Driven Decision Making: Using data to analyze your KPAs allows you to make informed decisions that drive results. What it means for you Goals and KPAs are two sides of the same coin. They work in tandem to propel your campaigns forward. By setting clear goals and breaking them down into actionable KPAs, you can achieve extraordinary results. So, the next time you're planning your next campaign, remember this: Goals are the destination, and KPAs are the journey. Master both, and you'll be well on your way to digital marketing success. Want to take your agency to the next level? Schedule a discovery call with Conduit Digital today and let's revolutionize your approach to performance. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven’t already, watch White Label Academy: What Are KPAs and What Are Goals? at the top of this page, where we break down how KPAs can supercharge your agency’s performance. Already watched the video? Fantastic! Take the next step by reading How to Align Expectations to Reduce Churn . Check it out here and learn how proper alignment can strengthen client relationships and retention.

In the fast-paced world of digital marketing, transparency isn't just a buzzword—it's a game-changer. As agency owners, we've all been there: fielding those dreaded "How's this performing?" questions. It's a drain on time and energy, and it can erode client trust. At Conduit Digital, we're committed to flipping that script. We believe that a transparent agency is a trustworthy agency. That's why we've made transparency our top priority. Transparency is Paramount We're not just talking about sharing data; we're talking about owning the data. Our proprietary holistic dashboard offers a crystal-clear view of your campaigns' performance. No more guesswork, no more ambiguity. With near real-time insights into your Goal-Oriented Performance System, you'll always know where your campaigns stand. Set Expectations, Exceed Expectations A successful partnership starts with clear expectations. We work closely with our clients to define specific goals, timelines, and KPIs. It's like a well-planned golf game—if you start off strong, you're more likely to finish below par. Our dashboard doesn't just track platform metrics; it focuses on the big picture. Are we on pace, behind pace, or ahead of pace? This level of clarity streamlines communication and gives you the confidence to scale your agency. The Power of Holistic Reporting The real magic happens when we bring it all together. Our Data Warehouse takes platform data and transforms it into a unified, actionable view. We've ditched the platform-specific jargon and adopted a consistent naming convention, making it easier to understand the entire marketing solution. The Conduit Digital Advantage By combining transparency, clear expectations, and holistic reporting, we're revolutionizing client relations. Our dashboard isn't just a tool; it's a strategic advantage that empowers you to: Build Stronger Client Relationships: Transparency fosters trust and loyalty. Improve Efficiency: Clear expectations and streamlined reporting save time and effort. Make Data-Driven Decisions: Our holistic dashboard provides the insights you need to optimize your campaigns. Ready to elevate your agency game? Schedule a Discovery Call today and discover the Conduit Digital difference. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven’t already, watch Conduit Currents: How to Improve Communication With a Holistic Dashboard at the top of this page for a detailed breakdown of how we help agencies communicate more effectively. Already caught the video? Awesome! Expand your knowledge by reading Why White Label Reporting Is So Important . Check it out here to learn how expert reporting can elevate your client relationships and retention rates.

If you’ve ever worked with anyone in SEO you’ll no doubt have heard the words “It depends” on a regular basis. This is because SEO isn't a one-size-fits-all solution. So it's time to break free from the cookie-cutter approach and embrace a more strategic, user-centric strategy. We sat down with Conduit’s SEO wizard Dr. Jay Mcleod to hear what his big three winning strategies are for SEO. winning-strategies-for-seo-ditch-the-cookie-cutter-approach 1. Optimize for Mobile Let's face it, the mobile revolution is over and the smartphones won. If your website isn't mobile-friendly, you're missing out on a massive chunk of potential customers. Google's mobile-first indexing means that your site's mobile performance is now a major ranking factor. So, how do you optimize for mobile? Responsive Design: Ensure your website adapts seamlessly to different screen sizes. Fast Loading Speeds: A slow-loading site is a death sentence for mobile users. Compress images, minimize HTTP requests, and leverage browser caching. User-Friendly Navigation: Make it easy for users to find what they're looking for, even on smaller screens. Mobile-Specific Content: Tailor your content to the mobile experience. Consider using shorter paragraphs, bullet points, and clear calls to action. 2. Ditch the Keyword Stuffing, Embrace the Pain Points Writing solely for keywords is a relic of the past. Google's algorithms are smarter than ever, and they can easily detect and penalize this tactic. Instead of focusing solely on keywords, shift your attention to addressing your clients' pain points and write for humans. How do you identify and address pain points? User Research: Conduct surveys, interviews, and analyze user behavior to understand their challenges and desires. Keyword Research with Intent: While writing for keywords alone isn’t good, keyword research is still a vital way of assessing how many people are looking for specific information. Create High-Quality Content: Develop informative, engaging, and valuable content that solves problems and answers questions. Optimize for Semantic Search: Use synonyms, related terms, and natural language to improve your content's relevance. 3. Content Size: Quality Over Quantity There's no magic number for the ideal content length and bigger isn’t always better. The focus should be on creating high-quality, informative content that provides value to your audience. So, how long should your content be? In-Depth Content: For complex topics, longer-form content can be beneficial. Concise Content: For simple topics, shorter, more concise content can be just as effective. Data-Driven Approach: Use analytics tools to track user engagement and optimize your content length accordingly. SEO: A Continuous Evolution SEO is an ongoing process, not a one-time event. To stay ahead of the curve, you need to adapt to the ever-changing landscape of search algorithms and user behavior. Here are some additional SEO tips to keep in mind: Build High-Quality Backlinks: Earn natural backlinks from reputable websites to boost your domain authority. Optimize Your Images: Compress images, use descriptive file names, and add alt text. Leverage Social Media: Promote your content on social media platforms to increase visibility and drive traffic. Track and Analyze Your Performance: Use Google Analytics and other tools to monitor your website's performance and make data-driven decisions. Don’t neglect Google Search Console: It doesn’t get talked about enough and is probably the most valuable tool any SEO can use. By adopting a more holistic approach to SEO, you can achieve sustainable, long-term results. Remember, SEO is a marathon, not a sprint and both the approach and results will be different for every client. After all, it depends. Next steps If you haven't already, check out Dr. Jay McCleod's insights and strategies from our latest episode of Expert Expertise and see how you can dominate your clients' search results. Already watched the video? Great! Dive into our blog post Why Do Agencies Need White Label SEO to understand how outsourcing SEO can supercharge your agency's efficiency and profitability.

Few things are more critical than aligning expectations with clients from the very beginning. Setting clear, measurable goals and ensuring transparent communication throughout a campaign can mean the difference between building long-term relationships and losing clients to unmet expectations. When expectations are properly aligned, clients feel confident, informed, and in control. Measuring campaign performance objectively further reinforces trust, showing clients exactly how their goals are being achieved. The real value? Reduced churn, stronger relationships, and a reputation for reliability that keeps your clients coming back. We dive deep into the concept of Goal-Oriented Performance, a revolutionary approach that shifts the focus from mere lead generation to actual revenue generation. Why Traditional Lead Gen Falls Short While lead volume is a crucial metric, it's not the be-all and end-all of digital marketing success. Here's why: Quality Over Quantity: A flood of low-quality leads can drain your sales team's resources without yielding significant results. The Sales Process Matters: A great lead is only as good as the sales process that follows it. Real-World Impact: Ultimately, your clients care about revenue, not just lead numbers. The Conduit Difference: A Data-Driven Approach Our Goal-Oriented Performance framework empowers you to: Set Meaningful Sales Goals: By analyzing your client's historical sales data, you can establish realistic and achievable revenue targets. Track Key Performance Activities (KPAs): Monitor vital digital actions like form fills, phone calls, and website traffic to gauge campaign effectiveness. Measure What Matters: Focus on metrics that directly impact your bottom line, such as lead-to-sale ratios, average deal size, and return on ad spend (ROAS). The Power of Real-Business Math By understanding your client's sales process and revenue goals, you can optimize your campaigns for maximum impact. Here's how: Lead-to-Sale Ratio: Determine how many leads are needed to close a single deal. Average Sale Value: Calculate the average dollar value of each sale. Return on Ad Spend (ROAS): Measure the revenue generated for every dollar spent on advertising. Why Goal-Oriented Performance is a Game-Changer Reduced Client Churn: By delivering tangible results, you build trust and strengthen client relationships. Improved Campaign Success: Data-driven insights enable you to make informed decisions and optimize your campaigns for better performance. Aligned Marketing and Sales: By focusing on sales goals, you bridge the gap between marketing and sales teams. What if You Don't Have Client Sales Data? Don't worry! We've got you covered. Our Goal-Oriented Sales Calculator can help you estimate baseline goals based on industry benchmarks. Additionally, we recommend closely monitoring your campaigns during the initial weeks to gather valuable sales data. Ready to Revolutionize Your Lead Gen? By embracing a Goal-Oriented Performance approach, you can transform your digital marketing efforts and achieve sustainable growth. Key Takeaways: Sales Data Trumps Lead Counts: Focus on metrics that directly impact revenue. KPAs Drive Results: Track key digital actions to measure campaign effectiveness. Growth Opportunities Abound: By aligning your efforts with real-business goals, you can unlock new opportunities for growth. Let's Elevate Your Digital Marketing Together! If you’re facing troubles with churn, Conduit Digital’s goal orientated approach may be able to help. Our approach delivers results directly tied to business priorities, meaning you retain happy clients. Schedule a discovery call with Conduit Digital today and let's work together to create data-driven campaigns that drive real results. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven't already, take a look at White Label Academy: How to Align Expectations and Reduce Churn video at the top of this page. It's your go-to guide for setting clear expectations that build trust and loyalty with your clients. Already watched the video? Great! Take your retention game further by reading 5 Client Retention Best Practices That Often Go Ignored and unlock even more tips to keep your clients coming back for more.

Running a successful agency is more than just delivering great campaigns—it’s about creating a seamless balance between flawless execution and exceptional client communication. When you have an Elite Ad Operations Team (do-ers) dedicated to executing campaigns with precision and a Proactive Client Experience Team (communicators) focused on building trust and maintaining relationships, your agency becomes unstoppable. This structure creates tangible value: efficiency , scalability , and client loyalty . With execution and communication handled at the highest level, your team is free to focus on growth, innovation, and strategy. No wasted hours troubleshooting campaign issues. No misaligned expectations. Just a streamlined, results-driven system that delivers ROI for your clients and elevates your agency's reputation in the market. The Doers: The Technical Titans Let's start with the doers. These are the individuals who thrive on the technical side of things. They're the ones poring over data, crafting intricate strategies, and executing with precision. Think of them as the engine room of your agency, powering every campaign and delivering results. For us at Conduit, our Ad Ops teams are our doers - driving performance by strategizing, optimizing and using their expertise to deliver real-world results. But while their skills are invaluable, it's important to remember that technical expertise alone isn't enough. To truly maximize their impact, doers need to be paired with effective communicators. The Communicators: The Bridge Builders Communicators are the bridge between the technical world and the client. They're the ones who can take complex ideas and translate them into clear, concise, and compelling messages. They're the storytellers who can weave a narrative around data, painting a picture of success and opportunity. A great communicator can: Simplify the complex: Break down intricate concepts into easily digestible terms. Build relationships: Foster strong connections with clients through empathy and understanding. Drive action: Inspire clients to take the next step, whether it's a new campaign or a strategic pivot. Our CX Team are our master communicator, working as the single point of contact for our partners and ensuring everyone is on the same page. They work as translators, distilling all the information into tangible results for clients and ensuring our Ad Ops team understands the goal of each campaign. Expertise meets Articulation When doers and communicators work together harmoniously, the results can be truly transformative. By combining technical expertise with effective communication, agencies can: Enhance client relationships: Foster trust and transparency by keeping clients informed and engaged. Improve decision-making: Provide data-driven insights that inform strategic choices. Increase revenue: Drive growth by delivering exceptional results and exceeding client expectations. Literal vs The Why Combining expertise with elite communication can put work into context, demonstrating to clients the direct business value and reasons why each part of the strategy is important. It also helps your conservations with clients, turning raw results into stories of growth and opportunity.  The Role of Personality It's important to recognize that the roles of doer and communicator aren't mutually exclusive. While some individuals may naturally gravitate towards one role or the other, many people possess a blend of both skills. Personality assessments, such as the Culture Index, can help identify individual strengths and preferences. By understanding how different personality types interact, agencies can create teams that are both productive and harmonious. What it means for you In today's competitive landscape, agencies that can master the art of balancing doers and communicators will have a significant advantage. By recognizing the value of both roles and fostering a culture of collaboration, agencies can achieve greater success and build lasting client relationships. So, the next time you're evaluating your team, consider the following: Do you have a healthy mix of doers and communicators? Are your team members effectively collaborating? Are you leveraging personality assessments to optimize team dynamics? By answering these questions, you can take steps to create a more effective and efficient agency. If you’re not striking the right balance between doers and communicators speak to Conduit Digital . Some of our top agencies focus on the communication, strategy and client relationship side of the business and leave the execution to us.  Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven't already, start by watching our latest episode of Conduit Currents The Role of Communicators vs. Doers - it's packed with insights to help you align your team's roles for maximum impact. Already caught the video? Great! Take the next step and discover the 10 Reasons Why Conduit Digital Is a Better White Label Agency for Scaling Your Agency . See how we help agencies like yours grow smarter and faster!

Aug 8, 2023 A Supplement, Not a Substitute for Effective Content Marketing If you've worked in digital marketing in any capacity, you have probably seen more and more mentions of ChatGPT and other AI applications increasing over the past 8-10 months. From headlines in major media outlets to questions from clients asking about this exciting new technology, it seems almost inescapable. So, after ChatGPT has had its viral moment, and now we're in the era where generative AI is becoming more widely adopted, how do we use it the right way? For agencies, using a tool like ChatGPT can be a powerful copywriting resource, especially when an in-house writer is not a readily available commodity. Like with any tool, though, AI content generation is best used when handled responsibly. That's exactly what we're talking about in our latest eBook "How to Use AI Content Generation: A Supplement, Not a Substitute for Effective Content Marketing," which you can find here: View and Download the "How to Use AI Content Generation" eBook Here Get More Resources to Grow Your Agency At Conduit Digital, we partner exclusively with the most established and successful digital advertising agencies in North America to serve as a complete ad operations solution to extend your in-house team. With 17 channels and the communication, performance, and reporting to back it up, we'll supercharge your clients' campaigns and enable you to scale higher than ever before. Why partner with Conduit? Find out by clicking below!