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SHOWCASING THIS LOCAL THEATER’S BRAND

LOCATION📍

RICHMOND, VA

GOAL 🎯

The client’s goal was to increase ticket sales for the multiple shows they put on throughout the year while targeting a younger demographic.

Prior to working with Conduit Digital this local theater saw their ticket sales level off with minimal new theater goers, and few attendees between the ages of 18 – 30.

CHALLENGES ⚙️

The challenge of this campaign was targeting the correct locations to attract the proper audience the client was looking for.

Our team knew that we had to spread the word to inspire more visitors.

RESULTS 📈

The Conduit Digital team took a hyper targeted approach to this campaign.

We focused on targeting nearby popular locations such as and the local mall to generate over 890 geo conversions from these locations.

Due to this, we saw a 61% geo-lift that was achieved throughout the campaign showing people who were served an ad were 61% more likely to convert compared to users who did not.

80
GEO-CONVERSIONS
0%
GEO-LIFT

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