➔ RICHMOND, VA
➔ The client’s goal was to increase ticket sales for the multiple shows they put on throughout the year while targeting a younger demographic.
➔ Prior to working with Conduit Digital this local theater saw their ticket sales level off with minimal new theater goers, and few attendees between the ages of 18 – 30.
➔ The challenge of this campaign was targeting the correct locations to attract the proper audience the client was looking for.
➔ Our team knew that we had to spread the word to inspire more visitors.
➔ The Conduit Digital team took a hyper targeted approach to this campaign.
➔ We focused on targeting nearby popular locations such as and the local mall to generate over 890 geo conversions from these locations.
➔ Due to this, we saw a 61% geo-lift that was achieved throughout the campaign showing people who were served an ad were 61% more likely to convert compared to users who did not.