programmatic-advertising

Social Advertising

Individually crafted Social Media Marketing Strategies from our team of experts!

Impressions served

user actions taken

%

Higher CTR than average campaigns

Get Your Clients in front of the users that matter the most to their brand

Social Media Marketing is a holistic marketing approach that can benefit virtually any sized business! The Social Team at Conduit is passionate about delivering real results across all social media platforms including Facebook, Instagram, and LinkedIn. Our Facebook Blueprint Certified Specialists work closely with each client to create a robust social solution to match their individual goals.

SEE OUR SUCCESS

Social Advertising TACTICS

conduit programmatic audience targeting Geo-Fencing tactic

Core Audiences

The Social Advertising team uses Facebook’s core targeting to reach precise audiences based on gender, location, interests, demographics, and behaviors that users are exhibiting across Facebook and Instagram. Core audiences are from the first party data that is exhibited on the platform, which is highly relevant as this information comes directly from those in the audience segment.

conduit programmatic audience targeting behavioral tactic

Custom Audiences

Social Advertising uses custom audiences to reach users who have already interacted with your business or brand. Custom audiences are highly relevant because we add people to this audience from the sources that matter most. We can build audiences based on website traffic, customer files, video engagement, Facebook & Instagram profile interaction, as well as interaction with Facebook events and lead forms.

programmatic audience targeting site retargeting

Retargeting

Social Advertising uses custom retargeting audiences to reach users who have visited your website, but have not yet converted. When the Facebook Pixel has been installed on your website, Social Advertising can track and optimize campaigns towards actions that users are taking on specific pages of your website.

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Lookalike Audiences

Social Advertising uses lookalike audiences to reach new people who are likely to be interested in your business or brand because they are similar to those who already have shown an interest. We can use a seed audience (custom audience) to create a lookalike audience. This audience is broad, yet extremely relevant due to the key similarities that people in the seed audience and lookalike share.

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Campaign Budget Optimization

Campaign budget optimization is a tactic used in Social Advertising when testing audiences in a campaign. This tactic allows Facebook to automatically and continually optimize the distribution of a campaign’s budget across audiences that are likely to produce the best results in real time.

Social Advertising TACTICS

conduit programmatic audience targeting Geo-Fencing tactic

Core Audiences

The Social Advertising team uses Facebook’s core targeting to reach precise audiences based on gender, location, interests, demographics, and behaviors that users are exhibiting across Facebook and Instagram. Core audiences are from the first party data that is exhibited on the platform, which is highly relevant as this information comes directly from those in the audience segment.

conduit programmatic audience targeting behavioral tactic

Custom Audiences

Social Advertising uses custom audiences to reach users who have already interacted with your business or brand. Custom audiences are highly relevant because we add people to this audience from the sources that matter most. We can build audiences based on website traffic, customer files, video engagement, Facebook & Instagram profile interaction, as well as interaction with Facebook events and lead forms.

programmatic audience targeting site retargeting

Retargeting

Social Advertising uses custom retargeting audiences to reach users who have visited your website, but have not yet converted. When the Facebook Pixel has been installed on your website, Social Advertising can track and optimize campaigns towards actions that users are taking on specific pages of your website.

ott

Lookalike Audiences

Social Advertising uses lookalike audiences to reach new people who are likely to be interested in your business or brand because they are similar to those who already have shown an interest. We can use a seed audience (custom audience) to create a lookalike audience. This audience is broad, yet extremely relevant due to the key similarities that people in the seed audience and lookalike share.

ott

Campaign Budget Optimization

Campaign budget optimization is a tactic used in Social Advertising when testing audiences in a campaign. This tactic allows Facebook to automatically and continually optimize the distribution of a campaign’s budget across audiences that are likely to produce the best results in real time.

PRODUCT FEATURES

Network

  • Facebook
  • Instagram
  • LinkedIn

Pre-Launch Research

  • Budget Recommendations
  • Landing Page Analysis
  • Facebook Page Analysis
  • Ad Creative Review
  • Consumer Behavior Trends

Conversion Tracking

  • Form Submissions
  • Phone Calls
  • Chat/Text Leads
  • Purchases

Campaign Tactics

  • Custom Audience Creation
  • Carousel Ads
  • Instant Experience Ads
  • Video Ads
  • Image Ads
  • Lead Generation Ads
  • Dynamic Ads

Ongoing Optimization

  • AI Powered Bid Management & Budget Pacing
  • Cross Channel Audience Targeting
  • A/B Testing Campaign Elements
  • Website Conversions
  • Video Completion Rate

Reporting

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting
EXPAND YOUR DIGITAL CAPABILITIES

FREQUENTLY ASKED QUESTIONS

  • What targeting options are available in Social Advertising?
  • What type of creatives can be used?

What type of campaigns align with Social Advertising?

With a specific goal in mind, Social Advertising is a great way to reach real people across Social Media platforms. Social is not only a tool for promoting brand awareness, although it is a place where ad recall and reach should be an important metric, Social also functions as an extremely effective tool to drive conversions, generate leads, and achieve any goal within awareness, consideration, and conversion!

What targeting options are available in Social Advertising?

Social Advertising’s targeting capabilities are so fine-tuned that the delivery systems will only show users ads if they fit the criteria of the selected audience. From specific demographics, behaviors, and interests, users are served with highly relevant ads because of the robust targeting options available on all the social media platforms.

What type of creatives can be used?

All social media platforms are highly visual, so compelling creative is key to a successful campaign. Each platform has different creative options to best suit each type of campaign. Facebook and Instagram utilize single static images, video, carousel of images and/or video, and slideshows.

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