Social Advertising
Individually crafted Social Media Marketing Strategies from our team of experts!
Impressions served
user actions taken
%
Higher CTR than average campaigns
Get Your Clients in front of the users that matter the most to their brand
Social Media Marketing is a holistic marketing approach that can benefit virtually any sized business! The Social Team at Conduit is passionate about delivering real results across all social media platforms including Facebook, Instagram, and LinkedIn. Our Facebook Blueprint Certified Specialists work closely with each client to create a robust social solution to match their individual goals.
Core Audiences
The Social Advertising team uses Facebook’s core targeting to reach precise audiences based on gender, location, interests, demographics, and behaviors that users are exhibiting across Facebook and Instagram. Core audiences are from the first party data that is exhibited on the platform, which is highly relevant as this information comes directly from those in the audience segment.
Custom Audiences
Social Advertising uses custom audiences to reach users who have already interacted with your business or brand. Custom audiences are highly relevant because we add people to this audience from the sources that matter most. We can build audiences based on website traffic, customer files, video engagement, Facebook & Instagram profile interaction, as well as interaction with Facebook events and lead forms.
Retargeting
Social Advertising uses custom retargeting audiences to reach users who have visited your website, but have not yet converted. When the Facebook Pixel has been installed on your website, Social Advertising can track and optimize campaigns towards actions that users are taking on specific pages of your website.
Lookalike Audiences
Social Advertising uses lookalike audiences to reach new people who are likely to be interested in your business or brand because they are similar to those who already have shown an interest. We can use a seed audience (custom audience) to create a lookalike audience. This audience is broad, yet extremely relevant due to the key similarities that people in the seed audience and lookalike share.
Campaign Budget Optimization
Campaign budget optimization is a tactic used in Social Advertising when testing audiences in a campaign. This tactic allows Facebook to automatically and continually optimize the distribution of a campaign’s budget across audiences that are likely to produce the best results in real time.
Core Audiences
The Social Advertising team uses Facebook’s core targeting to reach precise audiences based on gender, location, interests, demographics, and behaviors that users are exhibiting across Facebook and Instagram. Core audiences are from the first party data that is exhibited on the platform, which is highly relevant as this information comes directly from those in the audience segment.
Custom Audiences
Social Advertising uses custom audiences to reach users who have already interacted with your business or brand. Custom audiences are highly relevant because we add people to this audience from the sources that matter most. We can build audiences based on website traffic, customer files, video engagement, Facebook & Instagram profile interaction, as well as interaction with Facebook events and lead forms.
Retargeting
Social Advertising uses custom retargeting audiences to reach users who have visited your website, but have not yet converted. When the Facebook Pixel has been installed on your website, Social Advertising can track and optimize campaigns towards actions that users are taking on specific pages of your website.
Lookalike Audiences
Social Advertising uses lookalike audiences to reach new people who are likely to be interested in your business or brand because they are similar to those who already have shown an interest. We can use a seed audience (custom audience) to create a lookalike audience. This audience is broad, yet extremely relevant due to the key similarities that people in the seed audience and lookalike share.
Campaign Budget Optimization
Campaign budget optimization is a tactic used in Social Advertising when testing audiences in a campaign. This tactic allows Facebook to automatically and continually optimize the distribution of a campaign’s budget across audiences that are likely to produce the best results in real time.
PRODUCT FEATURES
Network
Pre-Launch Research
- Budget Recommendations
- Landing Page Analysis
- Facebook Page Analysis
- Ad Creative Review
- Consumer Behavior Trends
Conversion Tracking
- Form Submissions
- Phone Calls
- Chat/Text Leads
- Purchases
Campaign Tactics
- Custom Audience Creation
- Carousel Ads
- Instant Experience Ads
- Video Ads
- Image Ads
- Lead Generation Ads
- Dynamic Ads
Ongoing Optimization
- AI Powered Bid Management & Budget Pacing
- Cross Channel Audience Targeting
- A/B Testing Campaign Elements
- Website Conversions
- Video Completion Rate
Reporting
- Custom Interactive Reporting Dashboard
- Real-Time Account Performance Reporting
LINKEDIN
FACEBOOK
TWITTER
INSTAGRAM
YOUTUBE