programmatic-advertising

Targeted Email Marketing

Email Marketing is one of the original digital marketing tactics and still one of the best!

consumer records accessed

emails opened

email records sent

At Conduit, we specialize in professional, optimized, and target specific email campaigns

With 93% of US adults having an email address and 82% of those adults actively using it at least once a day, targeted email marketing is a great opportunity to get your message out to new and potential customers. Conduit is committed to delivering the best user experience with your Targeted Email Marketing campaigns by using detailed analysis to craft a thumb stopping email to be viewed in trusted inboxes across the United States.

ott

Customizable Audiences

There will be a universal count system platform available to use with the clients. It will allow you to change any aspect of the geos and selects to fit perfectly fit the perfect audience and help gain a better understanding of the available records for their specific campaign.

programmatic audience targeting site retargeting

Open Retargeting

Display retargeting of the openers from a Targeted Email Marketing campaign. This is so the Display ads are being targeted specifically to consumers who have shown interest within the campaign.

conduit programmatic audience targeting behavioral tactic

Personalization

The name of the consumer will be added to the subject line of the email to help promote the marketer's experience and make them more comfortable with opening the email. This also includes the faded text right after the subject line will continue to give deals or information that will appear within the creative. This is to help incentivize the consumer to open the email and it is called header and footer texts.

conduit programmatic audience targeting Geo-Fencing tactic

Remarketing

We send the second email in the month targeting openers, non-openers, clickers or non-clickers to help promote conversions by hitting the shown engaged or interested people before reaching out to new records.

programmatic audience targeting site retargeting

Matchbacks

A list of consumers are compared against the records we sent our Targeted Email campaign to. This is to see the exact number of consumers who converted through the Targeted Email Marketing campaign.

programmatic audience targeting site retargeting

Suppression Lists

A list of consumers that have already bought the product or participated in the deal and we make sure those consumers do not continue to receive emails. This so money is not wasted on consumers who will not interact with the email.

Targeted Email Marketing TACTICS

ott

Customizable Audiences

There will be a universal count system platform available to use with the clients. It will allow you to change any aspect of the geos and selects to fit perfectly fit the perfect audience and help gain a better understanding of the available records for their specific campaign.

programmatic audience targeting site retargeting

Open Retargeting

Display retargeting of the openers from a Targeted Email Marketing campaign. This is so the Display ads are being targeted specifically to consumers who have shown interest within the campaign.

conduit programmatic audience targeting behavioral tactic

Personalization

The name of the consumer will be added to the subject line of the email to help promote the marketer's experience and make them more comfortable with opening the email. This also includes the faded text right after the subject line will continue to give deals or information that will appear within the creative. This is to help incentivize the consumer to open the email and it is called header and footer texts.

conduit programmatic audience targeting Geo-Fencing tactic

Remarketing

We send the second email in the month targeting openers, non-openers, clickers or non-clickers to help promote conversions by hitting the shown engaged or interested people before reaching out to new records.

programmatic audience targeting site retargeting

Matchbacks

A list of consumers are compared against the records we sent our Targeted Email campaign to. This is to see the exact number of consumers who converted through the Targeted Email Marketing campaign.

programmatic audience targeting site retargeting

Suppression Lists

A list of consumers that have already bought the product or participated in the deal and we make sure those consumers do not continue to receive emails. This so money is not wasted on consumers who will not interact with the email.

Platform

  • ConduitCounts.Com- Personal Record Platform
  • Double Opt-In Database
  • HTML Linking to Landing Pages And Social Medias
  • In-Depth Delivery Systems That Maximize Delivery & Inbox Rates
  • 170 Million Consumer Records
  • 35 Million Business Records

Pre-Launch Research & Implementation

  • Curated & Tested Subject Lines
  • Record Requests
  • Customized In-House Creative Builds
  • Geographic Selects
  • Demographic Selects
  • CAN SPAM Compliance

Reporting

  • Narrative Reports On Strategic Direction
  • The Open, Click. C/O%, Shows Up-To-The-Day Performance
  • Click To Open Percentage
  • Open Retargeting Impressions
  • Open Retargeting Clicks
  • Mobile vs. Desktops
  • Line Breakout Analysis

Conversion Tracking

  • Open Rate
  • Click Rate
  • Click To Open Percentage

Ongoing Optimization

  • Algorithms To Optimize The Inbox Delivery Rates
  • Header text
  • Re-drop or Remarketing
  • Matchback
  • Suppression lists

Campaign Tactics

  • Open Retargeting
  • Delivering Bot Free Traffic

How do you receive house records/email address?

Our 6-step process helps refine our data. We ensure the records being sent are specific to what your client is looking for. First you will receive opt-in through a network of various sources and websites in which we have data or licensing agreements with. Next we will perform scrubbing and remove any duplicates in which we already have opt-in record, running against spam trap listings and other known issue related lists. We will then verify by leveraging multiple 3rd party sources to ensure the data is verified and confirmed deliverable. We match to offline data by using our largest offline data source and then merge it with an offline individual (full name/address). Once the email address is merged with offline individual, our data profiling partner provides us with full data profiling of that individual (age, income, gender, etc.). Finally we perform additional profiling.

What is the difference between Acquisition and Retention?

These two forms of email marketing only share one thing in common- they are emails. Acquisition Email sends your email creative to a list of new users who fall within the targeting parameters specified by your client. Retention Email sends your email creative to a list of users who exist within your clients database. Retention has a much higher open and click rate because consumers are personally invested and aware of the client. (This is important to note as a quick Google Search of “industry standards” for email marketing may show results from Retention email marketing which is not comparable to Acquisition email marketing).

Are you HIPAA compliant?

Yes, we do not deal, trade, purchase or obtain medical records of individuals in any way. The ONLY information regarding medical that is collected (Ailments) are 100% self-reported by the consumer which does not apply to HIPPA.

When are results final?

We consider an emails results to be final 10 days after the email has been sent live.

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