White Label OTT Advertising
Scale Your Agency with White Label OTT Advertising Services
White label OTT enables your agency to leverage the appeal of big-screen viewing with advanced digital targeting to reach your clients’ ideal audiences at moments when they’re most engaged. Our team will handle all of the campaign setup, implementation, and reporting on your behalf!
Co-Viewing
One commercial, multiple viewers! Mobile, Desktop, and Tablet ads rarely, if ever, deliver one ad impression to multiple viewers. With white label OTT your ad will be delivered to the largest screen and, on average, 1 out of every 3 ads is delivered to multiple viewers!
100x the Size
Your Ad deserves the best screen in the house! The typical 60″ Smart TV has more than 100 times the screen size of your typical mobile device and will deliver your message the way it was meant to be viewed!
Value
Increase the targeting of your TV ads while keeping the value of the TV screen at a fraction of the cost. OTT is a cost-effective extension of any traditional TV campaign and should be used to maximize reach across traditional and digital!
Don’t miss out on the power of OTT Advertising
6 Benefits of OTT Advertising with Conduit Digital
Access an Expert OTT Team
Avoid the traditional challenges and overhead of hiring an in-house programmatic expert. Leverage our 100% U.S.-based OTT Advertising Team to implement your clients’ campaigns built on proven processes and industry best practices.
1
In-Depth Reporting
Conduit partners receive regular, in-depth recaps and reports of their clients’ campaign performance. Beyond the numbers, you’ll also see real insights and analyses from our analysts that put the campaign into a contextual narrative for your clients.
2
Scalable CPM Pricing
We utilize the industry-standard CPM (cost per mile/1,000 impressions) pricing model. This helps to keep your agency’s advertising expenditure scalable, predictable, and, most importantly of all - profitable! Budget and forecast with increased confidence in your client-facing pricing.
3
OTT Ads Sales Support
When you partner with Conduit, you’ll receive detailed sales training resources to help you sell OTT advertising and other programmatic channels to your clients with credibility and authority. You’ll also receive a rate card to help you accurately price these services internally and externally.
4
Proactive Communication
Communication and performance are the two pillars of any successful ad campaign. We remain in frequent communication with your in-house team to ensure that everyone remains on the same page so that we can collaborate toward an elevated standard of performance.
5
Completely Whitelabeled
Every deliverable that we provide to your agency is completely white labeled, meaning you can rebrand it under your agency’s brand or your client’s. We’ll also happily comply with any non-disclosure agreement (NDA) requirements your agency may have to maintain brand continuity.
6
NOT ALL PROVIDERS ARE CREATED EQUAL
Why Partner with Conduit for White Label OTT Advertising
OTT advertising (also known as CTV advertising), is the fastest-growing digital channel at Conduit. We are built to be your true partner in elevating OTT advertising capabilities for your clients – all in a premium white label format offered under your own brand.
Looking to pair your OTT Ads with other media?
We make it easy with client-level rates and access to 15 other products and services.
Our white label OTT advertising agency team becomes an extension of your own. We fulfill each aspect of your client’s campaigns directly from our office in New Jersey. Nothing is offshored or outsourced.
100% U.S.-Based OTT Advertising
We’ve spent over 800 hours downloading and manually vetting more than 12,000 OTT applications to ensure unmatched levels of quality. You won’t have to worry about serving your client’s ads to pets or when everyone is sleeping! Most OTT ads services will send your inventory to all devices, but we focus on the most impactful.
Custom-Vetted Whitelists
Many applications are labeled as “OTT” but do not deliver the impressions or targeting capabilities that benefit your client’s advertising goals. As with whitelists, we also maintain a global blacklist of applications like 3D wallpapers to keep your client’s ads away from these undesired channels.
Global Blacklists
By tracking view-through conversions, we can provide a more holistic understanding of how effective ads are in driving user behavior beyond immediate clicks. This information is crucial in determining the overall ROI of an OTT advertising campaign and making data-driven decisions to optimize and refine ad targeting and messaging.
View-Through Conversion Tracking
Serve OTT ads to users that have recently visited a specific physical location within a specific period of time. We can capture this data either through a polygonal geo-fence drawn around the shape of a location (such as a convention center or hotel), or a traditional mile radius from a point on the map.
Polygonal and Radial Geo-Fencing
We leverage an advanced cross-device graph that ties devices back to the household so that users can be targeted across every device that they own. This enables a more holistic ad experience for the user and elevates your client’s brand visibility.
Cross Device Targeting
Unstructured data, such as contextual content, keywords searched, and GPS location are just some of the types of data leveraged in OTT targeting. It also enables customizable recency, greater personalization, and more accurate targeting to deliver ads to households that will more strongly resonate with your client’s message.
Unstructured Data in Context
Our white label OTT advertising agency team becomes an extension of your own. We fulfill each aspect of your client’s campaigns directly from our office in New Jersey. Nothing is offshored or outsourced.
100% U.S.-Based OTT Advertising
We’ve spent over 800 hours downloading and manually vetting more than 12,000 OTT applications to ensure unmatched levels of quality. You won’t have to worry about serving your client’s ads to pets or when everyone is sleeping! Most OTT ads services will send your inventory to all devices, but we focus on the most impactful.
Custom-Vetted Whitelists
Many applications are labeled as “OTT” but do not deliver the impressions or targeting capabilities that benefit your client’s advertising goals. As with whitelists, we also maintain a global blacklist of applications like 3D wallpapers to keep your client’s ads away from these undesired channels.
Global Blacklists
By tracking view-through conversions, we can provide a more holistic understanding of how effective ads are in driving user behavior beyond immediate clicks. This information is crucial in determining the overall ROI of an OTT advertising campaign and making data-driven decisions to optimize and refine ad targeting and messaging.
View-Through Conversion Tracking
Serve OTT ads to users that have recently visited a specific physical location within a specific period of time. We can capture this data either through a polygonal geo-fence drawn around the shape of a location (such as a convention center or hotel), or a traditional mile radius from a point on the map.
Polygonal and Radial Geo-Fencing
We leverage an advanced cross-device graph that ties devices back to the household so that users can be targeted across every device that they own. This enables a more holistic ad experience for the user and elevates your client’s brand visibility.
Cross Device Targeting
Unstructured data, such as contextual content, keywords searched, and GPS location are just some of the types of data leveraged in OTT targeting. It also enables customizable recency, greater personalization, and more accurate targeting to deliver ads to households that will more strongly resonate with your client’s message.
Unstructured Data in Context
OTT Advertising Performance on the Most Transparent Dashboard
Seamlessly blend your OTT data with over 13 different paid and programmatic channels to view your true campaign performance in one holistic section. Drill down or up to daily, weekly, or monthly performance with period-over-period trending baked into all data sets!
Holistic Campaign Performance In A Snap
With 5 pages of the performance panel dedicated solely to OTT Advertising specific data there is tons of information available ranging from high-level campaign insights, to granular ad-specific performance, with the ability to filter any page to see the data you want to see!
Drill Down Into All Your OTT Data
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Tim S. Burke
CEO
Tim C. Burke
Director of Agency Partnerships