White label SEO services are an ideal solution for agencies wanting to expand their offerings without diving deep into the intricacies of SEO. But with this solution comes the critical component of reporting - presenting results to clients in a comprehensible manner.
So, what should you anticipate when you unbox one of these reports? In this gudie, we'll cover everything you need to know about white label SEO reports so that you can know what to expect when you prepare to present them to your clients.
First Time with White Label SEO? Here’s What It’s All About
White label digital marketing refers to digital marketing services provided by one agency under another agency’s brand. This allows the client-facing agency to offer these services without having to develop them in-house while still maintaining greater control over their own brand and the deliverables they provide to their clients.
Specifically talking about white label SEO, this service refers to search engine optimization campaigns performed for your clients on your behalf. This can include services like link-building, keyword research, auditing, content optimization, and technical optimizations.
White label SEO provides the most benefit to agencies that specialize in other digital channels and want to activate an SEO division for their business without having to develop an in-house team. Conversely, it’s also a scalable and efficient option for successful agencies to manage their volume of client work without needing to hire more team members internally.
What is a White Label SEO Report?
Any type of marketing performance is justified through reporting. A white label SEO report refers to a holistic recap of all the work performed for your client within a span of time by your white label SEO agency partner. Usually, these reports are provided on a fixed frequency, such as weekly, bi-weekly, or monthly.
Within the report itself, an analyst at the white label agency will break down everything that your agency needs to know about the work that was done. This can also include sharing any interesting insights, opportunities for improved performance, and suggestions for tailoring the strategy to better drive qualified organic traffic.
This deliverable, along with any others provided by the white label partner, can then be rebranded under your agency or client’s name. That decision is ultimately up to you, but the easiest way to decide whether to brand it under your agency or client is how you plan to use it. For example, you might keep it branded to your agency if you want to only use the report as an internal reference document.
Most white label reports are developed with the agency as the end user in mind. If you want the report to be developed in a more client-facing manner, this can usually be done with a simple request to modify the way the content is written in the report.
What’s Inside White Label SEO Reports
So now that we’ve covered what white label SEO is and what these reports entail, let’s open the box and see what’s inside.
Here’s what you should expect from white label SEO reports:
An Executive Summary of the Actual Work Performed
To start any report, the white label SEO team should supply you with a quick summary of the actual work performed on your client’s site that month. This can be written as a quick paragraph, a bulleted list, or a slightly longer rundown depending on the needs of the website and the scope of work.
Deeper Dives Into the Data
Next, the analyst should go deeper beyond the surface summary. How has their work affected the organic search performance of the website? This could include valuable data points such as:
Keyword rankings: Where are the largest jumps in keyword rankings? Is there a pattern that can be identified? How have these improved month-over-month?
Organic traffic analysis: Have performance metrics changed in a significant way, such as an increase in page views to specific parts of the website that align with campaign goals? Has organic traffic taken a larger share of the site’s overall traffic?
On-Page analysis: This would entail a summary of major improvements like a shorter load speed, or opportunities for improvement like unminified javascript or CSS.
Content overview: What content has been produced that month for your client and what pieces of content are currently performing best on the site?
Local SEO (if applicable): This section would include any updates to Google My Business performance and any updates made to other local directories used as part of a local strategy.
Of course, this doesn’t encapsulate everything that would be in a deeper dive, and not every agency may want something as detailed. Maybe you may want a few highlights and data screenshots that you can share to your client to maintain their confidence in your SEO services. This all depends on the personal preference of your agency and how you present your information to your clients.
Putting Everything Into Context
Okay, so you have this killer white label SEO in-hand and you’re ready to send it to your client. You take one look at it, and then you ask yourself: “What does any of this actually mean?”.
A high-quality SEO report should include real insights from the analysts working on the campaign. These notes should put the information presented in the report into its proper context in a more narrative-driven format so that you can easily summarize it to your clients.
Notable Wins for Your Client
Are there any standout performance improvements that deserve more attention? A report should help you easily identify these so that you can highlight them to your clients. These could include examples like earning a top-3 keyword ranking, a piece of content being used as a Featured Snippet on Google, or a significant uptick in organic traffic to the site or specific pages.
Where to Go Next
After you’ve reviewed what happened, where do you go next? The report should end with an overview of where the analysts recommends concentrating SEO efforts for your client’s website in the upcoming month. For example, if missing metadata for multiple pages was identified in the report, the analyst may recommend filling adding this data as a priority in the upcoming month’s work.
Get Better White Label SEO Reports for Your Agency
At Conduit Digital, we’re proud to serve as the elite white label SEO partner for established North American agencies looking to scale. As one of 17 digital channels, our SEO team gives your agency the communication and performance structure to say “yes” for new organic search campaign opportunities that present themselves.
To learn more about partnering your agency with Conduit for white label SEO, schedule a call with us today.
