programmatic-advertising

YouTube Advertising

Harness the power of the largest video streaming website in the world to reach your target audience!

Impressions served

Completed views

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Average view rate

The largest video streaming site in the world can drive your local success

As the world’s most powerful video platform, YouTube enables you to reach your potential customers on any device while they are streaming content! Conduit delivers your message to your desired users through an extremely granular targeting process that includes serving ads based on interests, content, Google searches, and more. Conduit’s past experience, available data, and Premier Partner status with Google allows us to deliver your campaign to the highest standards. We leverage campaign insights to create YouTube ads that drive real results for your campaign. With over 48 million completed views delivered we have tested campaigns from buildout to ROI results.

conduit programmatic audience targeting Geo-Fencing tactic

Custom Audiences

Our analysts develop custom audiences specifically for your campaign, target individuals searching on Google and visiting other related websites such as informational content, your competition, and more!

conduit programmatic audience targeting behavioral tactic

Remarketing

Not all website visitors will convert on their first visit. Keep your name top of mind by serving individuals ads after they have already interacted with your brand. Reminding viewers of your message will help to re-engage them.

programmatic audience targeting site retargeting

Relevant Creative

Not sure what to include in video creative? Use branding in the first 5 seconds, hook the audience quickly, focus on a single, simple purpose and include a strong call to action.

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Determining the Right Audience

Through our team's diverse experience in working across many verticals, we know what works! Utilizing our internal data allows us to build your campaign with a strategy that has already been proven successful in your industry.

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Devices

Your ads will be served across all devices where the YouTube app is available; desktops, smartphones, connected TVs and tablets. Reach your audience no matter where they are watching.

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Bumper Ads

Reinforce your message with 6-second non-skippable ads. Tease, amplify and echo your full length creative with shorter content to engage your audience and keep your brand in mind without fatigue.

YouTube Advertising TACTICS

conduit programmatic audience targeting Geo-Fencing tactic

Custom Audiences

Our analysts develop custom audiences specifically for your campaign, target individuals searching on Google and visiting other related websites such as informational content, your competition, and more!

conduit programmatic audience targeting behavioral tactic

Remarketing

Not all website visitors will convert on their first visit. Keep your name top of mind by serving individuals ads after they have already interacted with your brand. Reminding viewers of your message will help to re-engage them.

programmatic audience targeting site retargeting

Relevant Creative

Not sure what to include in video creative? Use branding in the first 5 seconds, hook the audience quickly, focus on a single, simple purpose and include a strong call to action.

ott

Determining the Right Audience

Through our team's diverse experience in working across many verticals, we know what works! Utilizing our internal data allows us to build your campaign with a strategy that has already been proven successful in your industry.

ott

Devices

Your ads will be served across all devices where the YouTube app is available; desktops, smartphones, connected TVs and tablets. Reach your audience no matter where they are watching.

ott

Bumper Ads

Reinforce your message with 6-second non-skippable ads. Tease, amplify and echo your full length creative with shorter content to engage your audience and keep your brand in mind without fatigue.

PRODUCT FEATURES

Pre-Launch Research

  • Competitor Analysis
  • Consumer Behavior Trends
  • Budget Recommendations

Conversion Tracking

  • Form Submissions
  • Phone Calls
  • Chat/Text Leads
  • UTM Tagging

Campaign Tactics

  • Video Remarketing
  • In-tream & Discovery Ads
  • Ad Sequencing
  • Bumper Ad Creation & Delivery

Youtube Channel Creation

  • Initial Channel Creation
  • Basic Client Information Included
  • Content for Ads Uploaded

Ongoing Optimizations

  • Cross Channel Audience Targeting​
  • A/B Testing

Reporting

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting

What are best practices for a YouTube Ad creative?

Make sure to include branding in the first 5 seconds. Utilize 15 second videos or shorter to hook the audience quickly. Focus on a single and simple purpose that includes a strong call to action.

How frequently should creatives be updated?

We recommend running two ad creatives at a time to A/B test and find the ad that best engages your audience. These ads should also be updated once per quarter to prevent ad fatigue.

What targeting tactics are available through YouTube advertising?

There are a plethora of available targeting tactics including in-market audiences, topical targeting, placement targeting, custom audience creation, re-marketing and more. We use a combination of tactics to test and determine the most engaged audience for your brand.

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